');mask-image:url('data:image/svg+xml;utf8, ');mask-mode:alpha;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:contain;mask-size:contain;-webkit-mask-position:center;mask-position:center;border-radius:0}}.wp-block-latest-comments__comment{line-height:1.1;list-style:none;margin-bottom:1em}.has-avatars .wp-block-latest-comments__comment{min-height:2.25em;list-style:none}.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-excerpt,.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-meta{margin-left:3.25em}.has-dates .wp-block-latest-comments__comment,.has-excerpts .wp-block-latest-comments__comment{line-height:1.5}.wp-block-latest-comments__comment-excerpt p{font-size:.875em;line-height:1.8;margin:.36em 0 1.4em}.wp-block-latest-comments__comment-date{display:block;font-size:.75em}.wp-block-latest-comments .avatar,.wp-block-latest-comments__comment-avatar{border-radius:1.5em;display:block;float:left;height:2.5em;margin-right:.75em;width:2.5em}.wp-block-latest-posts.alignleft{margin-right:2em}.wp-block-latest-posts.alignright{margin-left:2em}.wp-block-latest-posts.wp-block-latest-posts__list{list-style:none}.wp-block-latest-posts.wp-block-latest-posts__list li{clear:both}.wp-block-latest-posts.is-grid{display:flex;flex-wrap:wrap;padding:0}.wp-block-latest-posts.is-grid li{margin:0 1.25em 1.25em 0;width:100%}@media (min-width:600px){.wp-block-latest-posts.columns-2 li{width:calc(50% - .625em)}.wp-block-latest-posts.columns-2 li:nth-child(2n){margin-right:0}.wp-block-latest-posts.columns-3 li{width:calc(33.33333% - .83333em)}.wp-block-latest-posts.columns-3 li:nth-child(3n){margin-right:0}.wp-block-latest-posts.columns-4 li{width:calc(25% - .9375em)}.wp-block-latest-posts.columns-4 li:nth-child(4n){margin-right:0}.wp-block-latest-posts.columns-5 li{width:calc(20% - 1em)}.wp-block-latest-posts.columns-5 li:nth-child(5n){margin-right:0}.wp-block-latest-posts.columns-6 li{width:calc(16.66667% - 1.04167em)}.wp-block-latest-posts.columns-6 li:nth-child(6n){margin-right:0}}.wp-block-latest-posts__post-author,.wp-block-latest-posts__post-date{display:block;color:#555;font-size:.8125em}.wp-block-latest-posts__post-excerpt{margin-top:.5em;margin-bottom:1em}.wp-block-latest-posts__featured-image a{display:inline-block}.wp-block-latest-posts__featured-image img{height:auto;width:auto}.wp-block-latest-posts__featured-image.alignleft{margin-right:1em}.wp-block-latest-posts__featured-image.alignright{margin-left:1em}.wp-block-latest-posts__featured-image.aligncenter{margin-bottom:1em;text-align:center}.block-editor-image-alignment-control__row .components-base-control__field{display:flex;justify-content:space-between;align-items:center}.block-editor-image-alignment-control__row .components-base-control__field .components-base-control__label{margin-bottom:0}ol.has-background,ul.has-background{padding:1.25em 2.375em}.wp-block-media-text{
/*!rtl:begin:ignore*/direction:ltr;
/*!rtl:end:ignore*/display:-ms-grid;display:grid;-ms-grid-columns:50% 1fr;grid-template-columns:50% 1fr;-ms-grid-rows:auto;grid-template-rows:auto}.wp-block-media-text.has-media-on-the-right{-ms-grid-columns:1fr 50%;grid-template-columns:1fr 50%}.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__media{-ms-grid-row-align:start;align-self:start}.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__media,.wp-block-media-text .wp-block-media-text__content,.wp-block-media-text .wp-block-media-text__media{-ms-grid-row-align:center;align-self:center}.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__media{-ms-grid-row-align:end;align-self:end}.wp-block-media-text .wp-block-media-text__media{
/*!rtl:begin:ignore*/-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1;
/*!rtl:end:ignore*/margin:0}.wp-block-media-text .wp-block-media-text__content{direction:ltr;
/*!rtl:begin:ignore*/-ms-grid-column:2;grid-column:2;-ms-grid-row:1;grid-row:1;
/*!rtl:end:ignore*/padding:0 8%;word-break:break-word}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__media{
/*!rtl:begin:ignore*/-ms-grid-column:2;grid-column:2;-ms-grid-row:1;grid-row:1
/*!rtl:end:ignore*/}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{
/*!rtl:begin:ignore*/-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1
/*!rtl:end:ignore*/}.wp-block-media-text__media img,.wp-block-media-text__media video{max-width:unset;width:100%;vertical-align:middle}.wp-block-media-text.is-image-fill figure.wp-block-media-text__media{height:100%;min-height:250px;background-size:cover}.wp-block-media-text.is-image-fill figure.wp-block-media-text__media>img{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);border:0}@media (max-width:600px){.wp-block-media-text.is-stacked-on-mobile{-ms-grid-columns:100%!important;grid-template-columns:100%!important}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__media{-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__content{-ms-grid-column:1;grid-column:1;-ms-grid-row:2;grid-row:2}}.wp-block-navigation:not(.has-background) .wp-block-navigation__container .wp-block-navigation-link:not(.has-text-color){color:#1e1e1e}.wp-block-navigation:not(.has-background) .wp-block-navigation__container .wp-block-navigation__container{background-color:#fff}.items-justified-left>ul{justify-content:flex-start}.items-justified-center>ul{justify-content:center}.items-justified-right>ul{justify-content:flex-end}.wp-block-navigation-link{display:flex;align-items:center;position:relative;margin:0}.wp-block-navigation-link .wp-block-navigation__container:empty{display:none}.wp-block-navigation__container{list-style:none;margin:0;padding-left:0;display:flex;flex-wrap:wrap}.is-vertical .wp-block-navigation__container{display:block}.has-child>.wp-block-navigation-link__content{padding-right:.5em}.has-child .wp-block-navigation__container{border:1px solid rgba(0,0,0,.15);background-color:inherit;color:inherit;position:absolute;left:0;top:100%;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;z-index:2;opacity:0;transition:opacity .1s linear;visibility:hidden}.has-child .wp-block-navigation__container>.wp-block-navigation-link>.wp-block-navigation-link__content{flex-grow:1}.has-child .wp-block-navigation__container>.wp-block-navigation-link>.wp-block-navigation-link__submenu-icon{padding-right:.5em}@media (min-width:782px){.has-child .wp-block-navigation__container{left:1.5em}.has-child .wp-block-navigation__container .wp-block-navigation__container{left:100%;top:-1px}.has-child .wp-block-navigation__container .wp-block-navigation__container:before{content:"";position:absolute;right:100%;height:100%;display:block;width:.5em;background:transparent}.has-child .wp-block-navigation__container .wp-block-navigation-link__submenu-icon svg{transform:rotate(0)}}.has-child:hover{cursor:pointer}.has-child:hover>.wp-block-navigation__container{visibility:visible;opacity:1;display:flex;flex-direction:column}.has-child:focus-within{cursor:pointer}.has-child:focus-within>.wp-block-navigation__container{visibility:visible;opacity:1;display:flex;flex-direction:column}.wp-block-navigation-link__content{color:inherit;text-decoration:none;padding:.5em 1em}.wp-block-navigation-link__content+.wp-block-navigation-link__content{padding-top:0}.has-text-color .wp-block-navigation-link__content{color:inherit}.wp-block-navigation-link__label{word-break:normal;overflow-wrap:break-word}.wp-block-navigation-link__submenu-icon{height:inherit;padding:.375em 1em .375em 0}.wp-block-navigation-link__submenu-icon svg{fill:currentColor}@media (min-width:782px){.wp-block-navigation-link__submenu-icon svg{transform:rotate(90deg)}}.is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;line-height:.68;font-weight:100;margin:.05em .1em 0 0;text-transform:uppercase;font-style:normal}p.has-background{padding:1.25em 2.375em}p.has-text-color a{color:inherit}.wp-block-post-author{display:flex;flex-wrap:wrap}.wp-block-post-author__byline{width:100%;margin-top:0;margin-bottom:0;font-size:.5em}.wp-block-post-author__avatar{margin-right:1em}.wp-block-post-author__bio{margin-bottom:.7em;font-size:.7em}.wp-block-post-author__content{flex-grow:1;flex-basis:0}.wp-block-post-author__name{font-weight:700;margin:0}.wp-block-pullquote{padding:3em 0;margin-left:0;margin-right:0;text-align:center}.wp-block-pullquote.alignleft,.wp-block-pullquote.alignright{max-width:290px}.wp-block-pullquote.alignleft p,.wp-block-pullquote.alignright p{font-size:1.25em}.wp-block-pullquote p{font-size:1.75em;line-height:1.6}.wp-block-pullquote cite,.wp-block-pullquote footer{position:relative}.wp-block-pullquote .has-text-color a{color:inherit}.wp-block-pullquote:not(.is-style-solid-color){background:none}.wp-block-pullquote.is-style-solid-color{border:none}.wp-block-pullquote.is-style-solid-color blockquote{margin-left:auto;margin-right:auto;text-align:left;max-width:60%}.wp-block-pullquote.is-style-solid-color blockquote p{margin-top:0;margin-bottom:0;font-size:2em}.wp-block-pullquote.is-style-solid-color blockquote cite{text-transform:none;font-style:normal}.wp-block-pullquote cite{color:inherit}.wp-block-quote.is-large,.wp-block-quote.is-style-large{margin-bottom:1em;padding:0 1em}.wp-block-quote.is-large p,.wp-block-quote.is-style-large p{font-size:1.5em;font-style:italic;line-height:1.6}.wp-block-quote.is-large cite,.wp-block-quote.is-large footer,.wp-block-quote.is-style-large cite,.wp-block-quote.is-style-large footer{font-size:1.125em;text-align:right}.wp-block-rss.alignleft{margin-right:2em}.wp-block-rss.alignright{margin-left:2em}.wp-block-rss.is-grid{display:flex;flex-wrap:wrap;padding:0;list-style:none}.wp-block-rss.is-grid li{margin:0 1em 1em 0;width:100%}@media (min-width:600px){.wp-block-rss.columns-2 li{width:calc(50% - 1em)}.wp-block-rss.columns-3 li{width:calc(33.33333% - 1em)}.wp-block-rss.columns-4 li{width:calc(25% - 1em)}.wp-block-rss.columns-5 li{width:calc(20% - 1em)}.wp-block-rss.columns-6 li{width:calc(16.66667% - 1em)}}.wp-block-rss__item-author,.wp-block-rss__item-publish-date{display:block;color:#555;font-size:.8125em}.wp-block-search .wp-block-search__inside-wrapper{display:flex;flex:auto;flex-wrap:nowrap;max-width:100%}.wp-block-search .wp-block-search__label{width:100%}.wp-block-search .wp-block-search__input{flex-grow:1;min-width:3em;border:1px solid #949494}.wp-block-search .wp-block-search__button{margin-left:.625em;word-break:normal}.wp-block-search .wp-block-search__button svg{min-width:1.5em;min-height:1.5em}.wp-block-search.wp-block-search__button-only .wp-block-search__button{margin-left:0}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper{padding:4px;border:1px solid #949494}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__input{border-radius:0;border:none;padding:0 0 0 .25em}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__input:focus{outline:none}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__button{padding:.125em .5em}.wp-block-separator.is-style-wide{border-bottom-width:1px}.wp-block-separator.is-style-dots{background:none!important;border:none;text-align:center;max-width:none;line-height:1;height:auto}.wp-block-separator.is-style-dots:before{content:"\00b7 \00b7 \00b7";color:currentColor;font-size:1.5em;letter-spacing:2em;padding-left:2em;font-family:serif}.wp-block-custom-logo .aligncenter{display:table}.wp-block-social-links{display:flex;flex-wrap:wrap;justify-content:flex-start;padding-left:0;padding-right:0;text-indent:0;margin-left:0}.wp-block-social-links .wp-social-link a,.wp-block-social-links .wp-social-link a:hover{text-decoration:none;border-bottom:0;box-shadow:none}.wp-social-link{display:block;width:36px;height:36px;border-radius:9999px;margin:0 8px 8px 0;transition:transform .1s ease}@media (prefers-reduced-motion:reduce){.wp-social-link{transition-duration:0s}}.wp-social-link a{padding:6px;display:block;line-height:0;transition:transform .1s ease}.wp-social-link a,.wp-social-link a:active,.wp-social-link a:hover,.wp-social-link a:visited,.wp-social-link svg{color:currentColor;fill:currentColor}.wp-social-link:hover{transform:scale(1.1)}.wp-block-social-links.aligncenter{justify-content:center;display:flex}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link{background-color:#f0f0f0;color:#444}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-amazon{background-color:#f90;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-bandcamp{background-color:#1ea0c3;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-behance{background-color:#0757fe;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-codepen{background-color:#1e1f26;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-deviantart{background-color:#02e49b;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dribbble{background-color:#e94c89;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dropbox{background-color:#4280ff;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-etsy{background-color:#f45800;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-facebook{background-color:#1778f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-fivehundredpx{background-color:#000;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-flickr{background-color:#0461dd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-foursquare{background-color:#e65678;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-github{background-color:#24292d;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-goodreads{background-color:#eceadd;color:#382110}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-google{background-color:#ea4434;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-instagram{background-color:#f00075;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-lastfm{background-color:#e21b24;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-linkedin{background-color:#0d66c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-mastodon{background-color:#3288d4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-medium{background-color:#02ab6c;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-meetup{background-color:#f6405f;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pinterest{background-color:#e60122;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pocket{background-color:#ef4155;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-reddit{background-color:#fe4500;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-skype{background-color:#0478d7;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-snapchat{background-color:#fefc00;color:#fff;stroke:#000}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-soundcloud{background-color:#ff5600;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-spotify{background-color:#1bd760;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-tumblr{background-color:#011835;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitch{background-color:#6440a4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitter{background-color:#1da1f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vimeo{background-color:#1eb7ea;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vk{background-color:#4680c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-wordpress{background-color:#3499cd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-yelp{background-color:#d32422;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-youtube{background-color:red;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link{background:none;padding:4px}.wp-block-social-links.is-style-logos-only .wp-social-link svg{width:28px;height:28px}.wp-block-social-links.is-style-logos-only .wp-social-link-amazon{color:#f90}.wp-block-social-links.is-style-logos-only .wp-social-link-bandcamp{color:#1ea0c3}.wp-block-social-links.is-style-logos-only .wp-social-link-behance{color:#0757fe}.wp-block-social-links.is-style-logos-only .wp-social-link-codepen{color:#1e1f26}.wp-block-social-links.is-style-logos-only .wp-social-link-deviantart{color:#02e49b}.wp-block-social-links.is-style-logos-only .wp-social-link-dribbble{color:#e94c89}.wp-block-social-links.is-style-logos-only .wp-social-link-dropbox{color:#4280ff}.wp-block-social-links.is-style-logos-only .wp-social-link-etsy{color:#f45800}.wp-block-social-links.is-style-logos-only .wp-social-link-facebook{color:#1778f2}.wp-block-social-links.is-style-logos-only .wp-social-link-fivehundredpx{color:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-flickr{color:#0461dd}.wp-block-social-links.is-style-logos-only .wp-social-link-foursquare{color:#e65678}.wp-block-social-links.is-style-logos-only .wp-social-link-github{color:#24292d}.wp-block-social-links.is-style-logos-only .wp-social-link-goodreads{color:#382110}.wp-block-social-links.is-style-logos-only .wp-social-link-google{color:#ea4434}.wp-block-social-links.is-style-logos-only .wp-social-link-instagram{color:#f00075}.wp-block-social-links.is-style-logos-only .wp-social-link-lastfm{color:#e21b24}.wp-block-social-links.is-style-logos-only .wp-social-link-linkedin{color:#0d66c2}.wp-block-social-links.is-style-logos-only .wp-social-link-mastodon{color:#3288d4}.wp-block-social-links.is-style-logos-only .wp-social-link-medium{color:#02ab6c}.wp-block-social-links.is-style-logos-only .wp-social-link-meetup{color:#f6405f}.wp-block-social-links.is-style-logos-only .wp-social-link-pinterest{color:#e60122}.wp-block-social-links.is-style-logos-only .wp-social-link-pocket{color:#ef4155}.wp-block-social-links.is-style-logos-only .wp-social-link-reddit{color:#fe4500}.wp-block-social-links.is-style-logos-only .wp-social-link-skype{color:#0478d7}.wp-block-social-links.is-style-logos-only .wp-social-link-snapchat{color:#fff;stroke:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-soundcloud{color:#ff5600}.wp-block-social-links.is-style-logos-only .wp-social-link-spotify{color:#1bd760}.wp-block-social-links.is-style-logos-only .wp-social-link-tumblr{color:#011835}.wp-block-social-links.is-style-logos-only .wp-social-link-twitch{color:#6440a4}.wp-block-social-links.is-style-logos-only .wp-social-link-twitter{color:#1da1f2}.wp-block-social-links.is-style-logos-only .wp-social-link-vimeo{color:#1eb7ea}.wp-block-social-links.is-style-logos-only .wp-social-link-vk{color:#4680c2}.wp-block-social-links.is-style-logos-only .wp-social-link-wordpress{color:#3499cd}.wp-block-social-links.is-style-logos-only .wp-social-link-yelp{background-color:#d32422;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link-youtube{color:red}.wp-block-social-links.is-style-pill-shape .wp-social-link{width:auto}.wp-block-social-links.is-style-pill-shape .wp-social-link a{padding-left:16px;padding-right:16px}.wp-block-spacer{clear:both}p.wp-block-subhead{font-size:1.1em;font-style:italic;opacity:.75}.wp-block-table{overflow-x:auto}.wp-block-table table{width:100%}.wp-block-table .has-fixed-layout{table-layout:fixed;width:100%}.wp-block-table .has-fixed-layout td,.wp-block-table .has-fixed-layout th{word-break:break-word}.wp-block-table.aligncenter,.wp-block-table.alignleft,.wp-block-table.alignright{display:table;width:auto}.wp-block-table.aligncenter td,.wp-block-table.aligncenter th,.wp-block-table.alignleft td,.wp-block-table.alignleft th,.wp-block-table.alignright td,.wp-block-table.alignright th{word-break:break-word}.wp-block-table .has-subtle-light-gray-background-color{background-color:#f3f4f5}.wp-block-table .has-subtle-pale-green-background-color{background-color:#e9fbe5}.wp-block-table .has-subtle-pale-blue-background-color{background-color:#e7f5fe}.wp-block-table .has-subtle-pale-pink-background-color{background-color:#fcf0ef}.wp-block-table.is-style-stripes{border-spacing:0;border-collapse:inherit;background-color:transparent;border-bottom:1px solid #f0f0f0}.wp-block-table.is-style-stripes tbody tr:nth-child(odd){background-color:#f0f0f0}.wp-block-table.is-style-stripes.has-subtle-light-gray-background-color tbody tr:nth-child(odd){background-color:#f3f4f5}.wp-block-table.is-style-stripes.has-subtle-pale-green-background-color tbody tr:nth-child(odd){background-color:#e9fbe5}.wp-block-table.is-style-stripes.has-subtle-pale-blue-background-color tbody tr:nth-child(odd){background-color:#e7f5fe}.wp-block-table.is-style-stripes.has-subtle-pale-pink-background-color tbody tr:nth-child(odd){background-color:#fcf0ef}.wp-block-table.is-style-stripes td,.wp-block-table.is-style-stripes th{border-color:transparent}.wp-block-text-columns,.wp-block-text-columns.aligncenter{display:flex}.wp-block-text-columns .wp-block-column{margin:0 1em;padding:0}.wp-block-text-columns .wp-block-column:first-child{margin-left:0}.wp-block-text-columns .wp-block-column:last-child{margin-right:0}.wp-block-text-columns.columns-2 .wp-block-column{width:50%}.wp-block-text-columns.columns-3 .wp-block-column{width:33.33333%}.wp-block-text-columns.columns-4 .wp-block-column{width:25%}.wp-block-video{margin-left:0;margin-right:0}.wp-block-video video{max-width:100%}@supports (position:sticky){.wp-block-video [poster]{-o-object-fit:cover;object-fit:cover}}.wp-block-video.aligncenter{text-align:center}.wp-block-video figcaption{margin-top:.5em;margin-bottom:1em}.wp-block-post-featured-image a{display:inline-block}:root .has-pale-pink-background-color{background-color:#f78da7}:root .has-vivid-red-background-color{background-color:#cf2e2e}:root .has-luminous-vivid-orange-background-color{background-color:#ff6900}:root .has-luminous-vivid-amber-background-color{background-color:#fcb900}:root .has-light-green-cyan-background-color{background-color:#7bdcb5}:root .has-vivid-green-cyan-background-color{background-color:#00d084}:root .has-pale-cyan-blue-background-color{background-color:#8ed1fc}:root .has-vivid-cyan-blue-background-color{background-color:#0693e3}:root .has-vivid-purple-background-color{background-color:#9b51e0}:root .has-white-background-color{background-color:#fff}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-cyan-bluish-gray-background-color{background-color:#abb8c3}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-black-background-color{background-color:#000}:root .has-pale-pink-color{color:#f78da7}:root .has-vivid-red-color{color:#cf2e2e}:root .has-luminous-vivid-orange-color{color:#ff6900}:root .has-luminous-vivid-amber-color{color:#fcb900}:root .has-light-green-cyan-color{color:#7bdcb5}:root .has-vivid-green-cyan-color{color:#00d084}:root .has-pale-cyan-blue-color{color:#8ed1fc}:root .has-vivid-cyan-blue-color{color:#0693e3}:root .has-vivid-purple-color{color:#9b51e0}:root .has-white-color{color:#fff}:root .has-very-light-gray-color{color:#eee}:root .has-cyan-bluish-gray-color{color:#abb8c3}:root .has-very-dark-gray-color{color:#313131}:root .has-black-color{color:#000}:root .has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:linear-gradient(135deg,#0693e3,#9b51e0)}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:linear-gradient(135deg,#7adcb4,#00d082)}:root .has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:linear-gradient(135deg,#fcb900,#ff6900)}:root .has-luminous-vivid-orange-to-vivid-red-gradient-background{background:linear-gradient(135deg,#ff6900,#cf2e2e)}:root .has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:linear-gradient(135deg,#eee,#a9b8c3)}:root .has-cool-to-warm-spectrum-gradient-background{background:linear-gradient(135deg,#4aeadc,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c)}:root .has-blush-light-purple-gradient-background{background:linear-gradient(135deg,#ffceec,#9896f0)}:root .has-blush-bordeaux-gradient-background{background:linear-gradient(135deg,#fecda5,#fe2d2d 50%,#6b003e)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-luminous-dusk-gradient-background{background:linear-gradient(135deg,#ffcb70,#c751c0 50%,#4158d0)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-pale-ocean-gradient-background{background:linear-gradient(135deg,#fff5cb,#b6e3d4 50%,#33a7b5)}:root .has-electric-grass-gradient-background{background:linear-gradient(135deg,#caf880,#71ce7e)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root .has-link-color a{color:#00e;color:var(--wp--style--color--link,#00e)}.has-small-font-size{font-size:.8125em}.has-normal-font-size,.has-regular-font-size{font-size:1em}.has-medium-font-size{font-size:1.25em}.has-large-font-size{font-size:2.25em}.has-huge-font-size,.has-larger-font-size{font-size:2.625em}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}#end-resizable-editor-section{display:none}.aligncenter{clear:both}
:root{--wp-admin-theme-color:#007cba;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-20:#005a87}#start-resizable-editor-section{display:none}.wp-block-audio figcaption{color:#555;font-size:13px;text-align:center}.wp-block-code{font-family:Menlo,Consolas,monaco,monospace;font-size:.9em;color:#1e1e1e;padding:.8em 1em;border:1px solid #ddd;border-radius:4px}.blocks-gallery-caption,.wp-block-embed figcaption,.wp-block-image figcaption{color:#555;font-size:13px;text-align:center}.wp-block-pullquote{border-top:4px solid #555;border-bottom:4px solid #555;margin-bottom:1.75em;color:#555}.wp-block-pullquote__citation,.wp-block-pullquote cite,.wp-block-pullquote footer{color:#555;text-transform:uppercase;font-size:.8125em;font-style:normal}.wp-block-navigation ul,.wp-block-navigation ul li{list-style:none}.wp-block-navigation-link.wp-block-navigation-link{margin:0}.wp-block-quote{border-left:.25em solid #000;margin:0 0 1.75em;padding-left:1em}.wp-block-quote__citation,.wp-block-quote cite,.wp-block-quote footer{color:#555;font-size:.8125em;margin-top:1em;position:relative;font-style:normal}.wp-block-quote.has-text-align-right{border-left:none;border-right:.25em solid #000;padding-left:0;padding-right:1em}.wp-block-quote.has-text-align-center{border:none;padding-left:0}.wp-block-quote.is-large,.wp-block-quote.is-style-large{border:none}.wp-block-search .wp-block-search__label{font-weight:700}.wp-block-group.has-background{padding:20px 30px;margin-top:0;margin-bottom:0}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto;opacity:.4}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){max-width:100px}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px}.wp-block-table{border-collapse:collapse}.wp-block-table thead{border-bottom:3px solid}.wp-block-table tfoot{border-top:3px solid}.wp-block-table td,.wp-block-table th{padding:.5em;border:1px solid;word-break:normal}.wp-block-table figcaption,.wp-block-video figcaption{color:#555;font-size:13px;text-align:center}.wp-block-template-part.has-background{padding:20px 30px;margin-top:0;margin-bottom:0}#end-resizable-editor-section{display:none}
html{font-family:sans-serif;line-height:1.15;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%}body{margin:0}article,aside,footer,header,nav,section{display:block}h1{font-size:2em;margin:.67em 0}figcaption,figure,main{display:block}figure{margin:1em 0}hr{-webkit-box-sizing:content-box;-moz-box-sizing:content-box;box-sizing:content-box;height:0;overflow:visible}pre{font-family:monospace,monospace;font-size:1em}a{background-color:transparent;-webkit-text-decoration-skip:objects}a:active,a:hover{outline-width:0}abbr[title]{border-bottom:1px #767676 dotted;text-decoration:none}b,strong{font-weight:inherit}b,strong{font-weight:700}code,kbd,samp{font-family:monospace,monospace;font-size:1em}dfn{font-style:italic}mark{background-color:#eee;color:#222}small{font-size:80%}sub,sup{font-size:75%;line-height:0;position:relative;vertical-align:baseline}sub{bottom:-.25em}sup{top:-.5em}audio,video{display:inline-block}audio:not([controls]){display:none;height:0}img{border-style:none}svg:not(:root){overflow:hidden}button,input,optgroup,select,textarea{font-family:sans-serif;font-size:100%;line-height:1.15;margin:0}button,input{overflow:visible}button,select{text-transform:none}button,html [type=button],[type=reset],[type=submit]{-webkit-appearance:button}button::-moz-focus-inner,[type=button]::-moz-focus-inner,[type=reset]::-moz-focus-inner,[type=submit]::-moz-focus-inner{border-style:none;padding:0}button:-moz-focusring,[type=button]:-moz-focusring,[type=reset]:-moz-focusring,[type=submit]:-moz-focusring{outline:1px dotted ButtonText}fieldset{border:1px solid #bbb;margin:0 2px;padding:.35em .625em .75em}legend{-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box;color:inherit;display:table;max-width:100%;padding:0;white-space:normal}progress{display:inline-block;vertical-align:baseline}textarea{overflow:auto}[type=checkbox],[type=radio]{-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box;padding:0}[type=number]::-webkit-inner-spin-button,[type=number]::-webkit-outer-spin-button{height:auto}[type=search]{-webkit-appearance:textfield;outline-offset:-2px}[type=search]::-webkit-search-cancel-button,[type=search]::-webkit-search-decoration{-webkit-appearance:none}::-webkit-file-upload-button{-webkit-appearance:button;font:inherit}details,menu{display:block}summary{display:list-item}canvas{display:inline-block}template{display:none}[hidden]{display:none}.screen-reader-text{clip:rect(1px,1px,1px,1px);height:1px;overflow:hidden;position:absolute !important;width:1px;word-wrap:normal !important}.screen-reader-text:focus{background-color:#f1f1f1;-webkit-border-radius:3px;border-radius:3px;-webkit-box-shadow:0 0 2px 2px rgba(0,0,0,.6);box-shadow:0 0 2px 2px rgba(0,0,0,.6);clip:auto !important;color:#21759b;display:block;font-size:14px;font-size:.875rem;font-weight:700;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}.alignleft{display:inline;float:left;margin-right:1.5em}.alignright{display:inline;float:right;margin-left:1.5em}.aligncenter{clear:both;display:block;margin-left:auto;margin-right:auto}.clear:before,.clear:after,.entry-content:before,.entry-content:after,.entry-footer:before,.entry-footer:after,.comment-content:before,.comment-content:after,.site-header:before,.site-header:after,.site-content:before,.site-content:after,.site-footer:before,.site-footer:after,.nav-links:before,.nav-links:after,.pagination:before,.pagination:after,.comment-author:before,.comment-author:after,.widget-area:before,.widget-area:after,.widget:before,.widget:after,.comment-meta:before,.comment-meta:after{content:"";display:table;table-layout:fixed}.clear:after,.entry-content:after,.entry-footer:after,.comment-content:after,.site-header:after,.site-content:after,.site-footer:after,.nav-links:after,.pagination:after,.comment-author:after,.widget-area:after,.widget:after,.comment-meta:after{clear:both}body,button,input,select,textarea{color:#333;font-family:"Libre Franklin","Helvetica Neue",helvetica,arial,sans-serif;font-size:15px;font-size:.9375rem;font-weight:400;line-height:1.66}h1,h2,h3,h4,h5,h6{clear:both;line-height:1.4;margin:0 0 .75em;padding:1.5em 0 0}h1:first-child,h2:first-child,h3:first-child,h4:first-child,h5:first-child,h6:first-child{padding-top:0}h1{font-size:24px;font-size:1.5rem;font-weight:300}h2,.home.blog .entry-title{color:#666;font-size:20px;font-size:1.25rem;font-weight:300}h3{color:#333;font-size:18px;font-size:1.125rem;font-weight:300}h4{color:#333;font-size:16px;font-size:1rem;font-weight:800}h5{color:#767676;font-size:13px;font-size:.8125rem;font-weight:800;letter-spacing:.15em;text-transform:uppercase}h6{color:#333;font-size:15px;font-size:.9375rem;font-weight:800}p{margin:0 0 1.5em;padding:0}dfn,cite,em,i{font-style:italic}blockquote{color:#666;font-size:18px;font-size:1.125rem;font-style:italic;line-height:1.7;margin:0;overflow:hidden;padding:0}blockquote cite{display:block;font-style:normal;font-weight:600;margin-top:.5em}address{margin:0 0 1.5em}pre{background:#eee;font-family:"Courier 10 Pitch",Courier,monospace;font-size:15px;font-size:.9375rem;line-height:1.6;margin-bottom:1.6em;max-width:100%;overflow:auto;padding:1.6em}code,kbd,tt,var{font-family:Monaco,Consolas,"Andale Mono","DejaVu Sans Mono",monospace;font-size:15px;font-size:.9375rem}abbr,acronym{border-bottom:1px dotted #666;cursor:help}mark,ins{background:#eee;text-decoration:none}big{font-size:125%}blockquote{quotes:"" ""}q{quotes:"“" "”" "‘" "’"}blockquote:before,blockquote:after{content:""}:focus{outline:none}html[lang=ar] body,html[lang=ar] button,html[lang=ar] input,html[lang=ar] select,html[lang=ar] textarea,html[lang=ary] body,html[lang=ary] button,html[lang=ary] input,html[lang=ary] select,html[lang=ary] textarea,html[lang=azb] body,html[lang=azb] button,html[lang=azb] input,html[lang=azb] select,html[lang=azb] textarea,html[lang=fa-IR] body,html[lang=fa-IR] button,html[lang=fa-IR] input,html[lang=fa-IR] select,html[lang=fa-IR] textarea,html[lang=haz] body,html[lang=haz] button,html[lang=haz] input,html[lang=haz] select,html[lang=haz] textarea,html[lang=ps] body,html[lang=ps] button,html[lang=ps] input,html[lang=ps] select,html[lang=ps] textarea,html[lang=ur] body,html[lang=ur] button,html[lang=ur] input,html[lang=ur] select,html[lang=ur] textarea{font-family:Tahoma,Arial,sans-serif}html[lang=ar] h1,html[lang=ar] h2,html[lang=ar] h3,html[lang=ar] h4,html[lang=ar] h5,html[lang=ar] h6,html[lang=ary] h1,html[lang=ary] h2,html[lang=ary] h3,html[lang=ary] h4,html[lang=ary] h5,html[lang=ary] h6,html[lang=azb] h1,html[lang=azb] h2,html[lang=azb] h3,html[lang=azb] h4,html[lang=azb] h5,html[lang=azb] h6,html[lang=fa-IR] h1,html[lang=fa-IR] h2,html[lang=fa-IR] h3,html[lang=fa-IR] h4,html[lang=fa-IR] h5,html[lang=fa-IR] h6,html[lang=haz] h1,html[lang=haz] h2,html[lang=haz] h3,html[lang=haz] h4,html[lang=haz] h5,html[lang=haz] h6,html[lang=ps] h1,html[lang=ps] h2,html[lang=ps] h3,html[lang=ps] h4,html[lang=ps] h5,html[lang=ps] h6,html[lang=ur] h1,html[lang=ur] h2,html[lang=ur] h3,html[lang=ur] h4,html[lang=ur] h5,html[lang=ur] h6{font-weight:700}html[lang^=zh-] body,html[lang^=zh-] button,html[lang^=zh-] input,html[lang^=zh-] select,html[lang^=zh-] textarea{font-family:"PingFang TC","Helvetica Neue",Helvetica,STHeitiTC-Light,Arial,sans-serif}html[lang=zh-CN] body,html[lang=zh-CN] button,html[lang=zh-CN] input,html[lang=zh-CN] select,html[lang=zh-CN] textarea{font-family:"PingFang SC","Helvetica Neue",Helvetica,STHeitiSC-Light,Arial,sans-serif}html[lang^=zh-] h1,html[lang^=zh-] h2,html[lang^=zh-] h3,html[lang^=zh-] h4,html[lang^=zh-] h5,html[lang^=zh-] h6{font-weight:700}html[lang=bg-BG] body,html[lang=bg-BG] button,html[lang=bg-BG] input,html[lang=bg-BG] select,html[lang=bg-BG] textarea,html[lang=ru-RU] body,html[lang=ru-RU] button,html[lang=ru-RU] input,html[lang=ru-RU] select,html[lang=ru-RU] textarea,html[lang=uk] body,html[lang=uk] button,html[lang=uk] input,html[lang=uk] select,html[lang=uk] textarea{font-family:"Helvetica Neue",Helvetica,"Segoe UI",Arial,sans-serif}html[lang=bg-BG] h1,html[lang=bg-BG] h2,html[lang=bg-BG] h3,html[lang=bg-BG] h4,html[lang=bg-BG] h5,html[lang=bg-BG] h6,html[lang=ru-RU] h1,html[lang=ru-RU] h2,html[lang=ru-RU] h3,html[lang=ru-RU] h4,html[lang=ru-RU] h5,html[lang=ru-RU] h6,html[lang=uk] h1,html[lang=uk] h2,html[lang=uk] h3,html[lang=uk] h4,html[lang=uk] h5,html[lang=uk] h6{font-weight:700;line-height:1.2}html[lang=bn-BD] body,html[lang=bn-BD] button,html[lang=bn-BD] input,html[lang=bn-BD] select,html[lang=bn-BD] textarea,html[lang=hi-IN] body,html[lang=hi-IN] button,html[lang=hi-IN] input,html[lang=hi-IN] select,html[lang=hi-IN] textarea,html[lang=mr-IN] body,html[lang=mr-IN] button,html[lang=mr-IN] input,html[lang=mr-IN] select,html[lang=mr-IN] textarea{font-family:Arial,sans-serif}html[lang=bn-BD] h1,html[lang=bn-BD] h2,html[lang=bn-BD] h3,html[lang=bn-BD] h4,html[lang=bn-BD] h5,html[lang=bn-BD] h6,html[lang=hi-IN] h1,html[lang=hi-IN] h2,html[lang=hi-IN] h3,html[lang=hi-IN] h4,html[lang=hi-IN] h5,html[lang=hi-IN] h6,html[lang=mr-IN] h1,html[lang=mr-IN] h2,html[lang=mr-IN] h3,html[lang=mr-IN] h4,html[lang=mr-IN] h5,html[lang=mr-IN] h6{font-weight:700}html[lang=el] body,html[lang=el] button,html[lang=el] input,html[lang=el] select,html[lang=el] textarea{font-family:"Helvetica Neue",Helvetica,Arial,sans-serif}html[lang=el] h1,html[lang=el] h2,html[lang=el] h3,html[lang=el] h4,html[lang=el] h5,html[lang=el] h6{font-weight:700;line-height:1.3}html[lang=gu-IN] body,html[lang=gu-IN] button,html[lang=gu-IN] input,html[lang=gu-IN] select,html[lang=gu-IN] textarea{font-family:Arial,sans-serif}html[lang=gu-IN] h1,html[lang=gu-IN] h2,html[lang=gu-IN] h3,html[lang=gu-IN] h4,html[lang=gu-IN] h5,html[lang=gu-IN] h6{font-weight:700}html[lang=he-IL] body,html[lang=he-IL] button,html[lang=he-IL] input,html[lang=he-IL] select,html[lang=he-IL] textarea{font-family:"Arial Hebrew",Arial,sans-serif}html[lang=he-IL] h1,html[lang=he-IL] h2,html[lang=he-IL] h3,html[lang=he-IL] h4,html[lang=he-IL] h5,html[lang=he-IL] h6{font-weight:700}html[lang=ja] body,html[lang=ja] button,html[lang=ja] input,html[lang=ja] select,html[lang=ja] textarea{font-family:"Hiragino Kaku Gothic Pro",Meiryo,sans-serif}html[lang=ja] h1,html[lang=ja] h2,html[lang=ja] h3,html[lang=ja] h4,html[lang=ja] h5,html[lang=ja] h6{font-weight:700}html[lang=ko-KR] body,html[lang=ko-KR] button,html[lang=ko-KR] input,html[lang=ko-KR] select,html[lang=ko-KR] textarea{font-family:"Apple SD Gothic Neo","Malgun Gothic","Nanum Gothic",Dotum,sans-serif}html[lang=ko-KR] h1,html[lang=ko-KR] h2,html[lang=ko-KR] h3,html[lang=ko-KR] h4,html[lang=ko-KR] h5,html[lang=ko-KR] h6{font-weight:600}html[lang=th] h1,html[lang=th] h2,html[lang=th] h3,html[lang=th] h4,html[lang=th] h5,html[lang=th] h6{line-height:1.65;font-family:"Sukhumvit Set","Helvetica Neue",Helvetica,Arial,sans-serif}html[lang=th] body,html[lang=th] button,html[lang=th] input,html[lang=th] select,html[lang=th] textarea{line-height:1.8;font-family:"Sukhumvit Set","Helvetica Neue",Helvetica,Arial,sans-serif}html[lang=ar] *,html[lang=ary] *,html[lang=azb] *,html[lang=haz] *,html[lang=ps] *,html[lang^=zh-] *,html[lang=bg-BG] *,html[lang=ru-RU] *,html[lang=uk] *,html[lang=bn-BD] *,html[lang=hi-IN] *,html[lang=mr-IN] *,html[lang=el] *,html[lang=gu-IN] *,html[lang=he-IL] *,html[lang=ja] *,html[lang=ko-KR] *,html[lang=th] *{letter-spacing:0 !important}label{color:#333;display:block;font-weight:800;margin-bottom:.5em}fieldset{margin-bottom:1em}input[type=text],input[type=email],input[type=url],input[type=password],input[type=search],input[type=number],input[type=tel],input[type=range],input[type=date],input[type=month],input[type=week],input[type=time],input[type=datetime],input[type=datetime-local],input[type=color],textarea{color:#666;background:#fff;background-image:-webkit-linear-gradient(rgba(255,255,255,0),rgba(255,255,255,0));border:1px solid #bbb;-webkit-border-radius:3px;border-radius:3px;display:block;padding:.7em;width:100%}input[type=text]:focus,input[type=email]:focus,input[type=url]:focus,input[type=password]:focus,input[type=search]:focus,input[type=number]:focus,input[type=tel]:focus,input[type=range]:focus,input[type=date]:focus,input[type=month]:focus,input[type=week]:focus,input[type=time]:focus,input[type=datetime]:focus,input[type=datetime-local]:focus,input[type=color]:focus,textarea:focus{color:#222;border-color:#333}select{border:1px solid #bbb;-webkit-border-radius:3px;border-radius:3px;height:3em;max-width:100%}input[type=radio]:focus,input[type=checkbox]:focus{outline:thin dotted #333}input[type=radio],input[type=checkbox]{margin-right:.5em}input[type=radio]+label,input[type=checkbox]+label{font-weight:400}button,input[type=button],input[type=submit]{background-color:#222;border:0;-webkit-border-radius:2px;border-radius:2px;-webkit-box-shadow:none;box-shadow:none;color:#fff;cursor:pointer;display:inline-block;font-size:14px;font-size:.875rem;font-weight:800;line-height:1;padding:1em 2em;text-shadow:none;-webkit-transition:background .2s;transition:background .2s}input+button,input+input[type=button],input+input[type=submit]{padding:.75em 2em}button.secondary,input[type=reset],input[type=button].secondary,input[type=reset].secondary,input[type=submit].secondary{background-color:#ddd;color:#222}:not(.mejs-button)>button:hover,:not(.mejs-button)>button:focus,input[type=button]:hover,input[type=button]:focus,input[type=submit]:hover,input[type=submit]:focus{background:#767676}button.secondary:hover,button.secondary:focus,input[type=reset]:hover,input[type=reset]:focus,input[type=button].secondary:hover,input[type=button].secondary:focus,input[type=reset].secondary:hover,input[type=reset].secondary:focus,input[type=submit].secondary:hover,input[type=submit].secondary:focus{background:#bbb}::-webkit-input-placeholder{color:#333;font-family:"Libre Franklin","Helvetica Neue",helvetica,arial,sans-serif}:-moz-placeholder{color:#333;font-family:"Libre Franklin","Helvetica Neue",helvetica,arial,sans-serif}::-moz-placeholder{color:#333;font-family:"Libre Franklin","Helvetica Neue",helvetica,arial,sans-serif;opacity:1}:-ms-input-placeholder{color:#333;font-family:"Libre Franklin","Helvetica Neue",helvetica,arial,sans-serif}hr{background-color:#bbb;border:0;height:1px;margin-bottom:1.5em}ul,ol{margin:0 0 1.5em;padding:0}ul{list-style:disc}ol{list-style:decimal}li>ul,li>ol{margin-bottom:0;margin-left:1.5em}dt{font-weight:700}dd{margin:0 1.5em 1.5em}table{border-collapse:collapse;margin:0 0 1.5em;width:100%}thead th{border-bottom:2px solid #bbb;padding-bottom:.5em}th{padding:.4em;text-align:left}tr{border-bottom:1px solid #eee}td{padding:.4em}th,td,th:first-child,td:first-child{padding-left:0}th:last-child,td:last-child{padding-right:0}a{color:#222;text-decoration:none}a:focus{outline:thin dotted}a:hover,a:active{color:#000;outline:0}.entry-content a,.entry-summary a,.comment-content a,.widget a,.site-footer .widget-area a,.posts-navigation a,.widget_authors a strong{-webkit-box-shadow:inset 0 -1px 0 rgba(15,15,15,1);box-shadow:inset 0 -1px 0 rgba(15,15,15,1);-webkit-transition:color 80ms ease-in,-webkit-box-shadow .13s ease-in-out;transition:color 80ms ease-in,-webkit-box-shadow .13s ease-in-out;transition:color 80ms ease-in,box-shadow .13s ease-in-out;transition:color 80ms ease-in,box-shadow .13s ease-in-out,-webkit-box-shadow .13s ease-in-out}.entry-title a,.entry-meta a,.page-links a,.page-links a .page-number,.entry-footer a,.entry-footer .cat-links a,.entry-footer .tags-links a,.edit-link a,.post-navigation a,.logged-in-as a,.comment-navigation a,.comment-metadata a,.comment-metadata a.comment-edit-link,.comment-reply-link,a .nav-title,.pagination a,.comments-pagination a,.site-info a,.widget .widget-title a,.widget ul li a,.site-footer .widget-area ul li a,.site-footer .widget-area ul li a{-webkit-box-shadow:inset 0 -1px 0 rgba(255,255,255,1);box-shadow:inset 0 -1px 0 rgba(255,255,255,1);text-decoration:none;-webkit-transition:color 80ms ease-in,-webkit-box-shadow .13s ease-in-out;transition:color 80ms ease-in,-webkit-box-shadow .13s ease-in-out;transition:color 80ms ease-in,box-shadow .13s ease-in-out;transition:color 80ms ease-in,box-shadow .13s ease-in-out,-webkit-box-shadow .13s ease-in-out}.entry-content a:focus,.entry-content a:hover,.entry-summary a:focus,.entry-summary a:hover,.comment-content a:focus,.comment-content a:hover,.widget a:focus,.widget a:hover,.site-footer .widget-area a:focus,.site-footer .widget-area a:hover,.posts-navigation a:focus,.posts-navigation a:hover,.comment-metadata a:focus,.comment-metadata a:hover,.comment-metadata a.comment-edit-link:focus,.comment-metadata a.comment-edit-link:hover,.comment-reply-link:focus,.comment-reply-link:hover,.widget_authors a:focus strong,.widget_authors a:hover strong,.entry-title a:focus,.entry-title a:hover,.entry-meta a:focus,.entry-meta a:hover,.page-links a:focus .page-number,.page-links a:hover .page-number,.entry-footer a:focus,.entry-footer a:hover,.entry-footer .cat-links a:focus,.entry-footer .cat-links a:hover,.entry-footer .tags-links a:focus,.entry-footer .tags-links a:hover,.post-navigation a:focus,.post-navigation a:hover,.pagination a:not(.prev):not(.next):focus,.pagination a:not(.prev):not(.next):hover,.comments-pagination a:not(.prev):not(.next):focus,.comments-pagination a:not(.prev):not(.next):hover,.logged-in-as a:focus,.logged-in-as a:hover,a:focus .nav-title,a:hover .nav-title,.edit-link a:focus,.edit-link a:hover,.site-info a:focus,.site-info a:hover,.widget .widget-title a:focus,.widget .widget-title a:hover,.widget ul li a:focus,.widget ul li a:hover{color:#000;-webkit-box-shadow:inset 0 0 0 rgba(0,0,0,0),0 3px 0 rgba(0,0,0,1);box-shadow:inset 0 0 0 rgba(0,0,0,0),0 3px 0 rgba(0,0,0,1)}.entry-content a img,.comment-content a img,.widget a img{-webkit-box-shadow:0 0 0 8px #fff;box-shadow:0 0 0 8px #fff}.post-navigation a:focus .icon,.post-navigation a:hover .icon{color:#222}.post-thumbnail{margin-bottom:1em}.post-thumbnail a img{-webkit-backface-visibility:hidden;-webkit-transition:opacity .2s;transition:opacity .2s}.post-thumbnail a:hover img,.post-thumbnail a:focus img{opacity:.7}.navigation-top{background:#fff;border-bottom:1px solid #eee;border-top:1px solid #eee;font-size:16px;font-size:1rem;position:relative}.navigation-top .wrap{max-width:1000px;padding:0}.navigation-top a{color:#222;font-weight:600;-webkit-transition:color .2s;transition:color .2s}.navigation-top .current-menu-item>a,.navigation-top .current_page_item>a{color:#767676}.main-navigation{clear:both;display:block}.main-navigation ul{background:#fff;list-style:none;margin:0;padding:0 1.5em;text-align:left}.js .main-navigation ul,.main-navigation .menu-item-has-children>a>.icon,.main-navigation .page_item_has_children>a>.icon,.main-navigation ul a>.icon{display:none}.main-navigation>div>ul{border-top:1px solid #eee;padding:.75em 1.695em}.js .main-navigation.toggled-on>div>ul{display:block}.main-navigation ul ul{padding:0 0 0 1.5em}.main-navigation ul ul.toggled-on{display:block}.main-navigation ul ul a{letter-spacing:0;padding:.4em 0;position:relative;text-transform:none}.main-navigation li{border-bottom:1px solid #eee;position:relative}.main-navigation li li,.main-navigation li:last-child{border:0}.main-navigation a{display:block;padding:.5em 0;text-decoration:none}.main-navigation a:hover{color:#767676}.menu-toggle{background-color:transparent;border:0;-webkit-box-shadow:none;box-shadow:none;color:#222;display:none;font-size:14px;font-size:.875rem;font-weight:800;line-height:1.5;margin:1px auto 2px;padding:1em;text-shadow:none}.js .menu-toggle{display:block}.main-navigation.toggled-on ul.nav-menu{display:block}.menu-toggle:hover,.menu-toggle:focus{background-color:transparent;-webkit-box-shadow:none;box-shadow:none}.menu-toggle:focus{outline:thin solid}.menu-toggle .icon{margin-right:.5em;top:-2px}.toggled-on .menu-toggle .icon-bars,.menu-toggle .icon-close{display:none}.toggled-on .menu-toggle .icon-close{display:inline-block}.dropdown-toggle{background-color:transparent;border:0;-webkit-box-shadow:none;box-shadow:none;color:#222;display:block;font-size:16px;right:-.5em;line-height:1.5;margin:0 auto;padding:.5em;position:absolute;text-shadow:none;top:0}.dropdown-toggle:hover,.dropdown-toggle:focus{background:0 0}.dropdown-toggle:focus{outline:thin dotted}.dropdown-toggle.toggled-on .icon{-ms-transform:rotate(-180deg);-webkit-transform:rotate(-180deg);transform:rotate(-180deg)}.site-header .menu-scroll-down{display:none}html{-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box}*,*:before,*:after{-webkit-box-sizing:inherit;-moz-box-sizing:inherit;box-sizing:inherit}body{background:#fff}#page{position:relative;word-wrap:break-word}.wrap{margin-left:auto;margin-right:auto;max-width:700px;padding-left:2em;padding-right:2em}.wrap:after{clear:both;content:"";display:block}#masthead .wrap{position:relative}.site-header{background-color:#fafafa;position:relative}.site-branding{padding:1em 0;position:relative;-webkit-transition:margin-bottom .2s;transition:margin-bottom .2s;z-index:3}.site-branding a{text-decoration:none;-webkit-transition:opacity .2s;transition:opacity .2s}.site-branding a:hover,.site-branding a:focus{opacity:.7}.site-title{clear:none;font-size:24px;font-size:1.5rem;font-weight:800;line-height:1.25;letter-spacing:.08em;margin:0;padding:0;text-transform:uppercase}.site-title,.site-title a{color:#222;opacity:1}body.has-header-image .site-title,body.has-header-video .site-title,body.has-header-image .site-title a,body.has-header-video .site-title a{color:#fff}.site-description{color:#666;font-size:13px;font-size:.8125rem;margin-bottom:0}body.has-header-image .site-description,body.has-header-video .site-description{color:#fff;opacity:.8}.custom-logo-link{display:inline-block;padding-right:1em;vertical-align:middle;width:auto}.custom-logo-link img{display:inline-block;max-height:80px;width:auto}body.home.title-tagline-hidden.has-header-image .custom-logo-link img,body.home.title-tagline-hidden.has-header-video .custom-logo-link img{max-height:200px;max-width:100%}.custom-logo-link a:hover,.custom-logo-link a:focus{opacity:.9}body:not(.title-tagline-hidden) .site-branding-text{display:inline-block;max-width:100%;vertical-align:middle}.custom-header{position:relative}.has-header-image.twentyseventeen-front-page .custom-header,.has-header-video.twentyseventeen-front-page .custom-header,.has-header-image.home.blog .custom-header,.has-header-video.home.blog .custom-header{display:table;height:300px;height:75vh;width:100%}.custom-header-media{bottom:0;left:0;overflow:hidden;position:absolute;right:0;top:0;width:100%}.custom-header-media:before{background:-moz-linear-gradient(to top,rgba(0,0,0,0) 0%,rgba(0,0,0,.3) 75%,rgba(0,0,0,.3) 100%);background:-webkit-linear-gradient(to top,rgba(0,0,0,0) 0%,rgba(0,0,0,.3) 75%,rgba(0,0,0,.3) 100%);background:linear-gradient(to bottom,rgba(0,0,0,0) 0%,rgba(0,0,0,.3) 75%,rgba(0,0,0,.3) 100%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr="#00000000",endColorstr="#4d000000",GradientType=0);bottom:0;content:"";display:block;height:100%;left:0;position:absolute;right:0;z-index:2}.has-header-image .custom-header-media img,.has-header-video .custom-header-media video,.has-header-video .custom-header-media iframe{position:fixed;height:auto;left:50%;max-width:1000%;min-height:100%;min-width:100%;min-width:100vw;width:auto;top:50%;padding-bottom:1px;-ms-transform:translateX(-50%) translateY(-50%);-moz-transform:translateX(-50%) translateY(-50%);-webkit-transform:translateX(-50%) translateY(-50%);transform:translateX(-50%) translateY(-50%)}.wp-custom-header .wp-custom-header-video-button{background-color:rgba(34,34,34,.5);border:1px solid rgba(255,255,255,.6);color:rgba(255,255,255,.6);height:45px;overflow:hidden;padding:0;position:fixed;right:30px;top:30px;-webkit-transition:background-color .2s ease-in-out,border-color .2s ease-in-out,color .3s ease-in-out;transition:background-color .2s ease-in-out,border-color .2s ease-in-out,color .3s ease-in-out;width:45px}.wp-custom-header .wp-custom-header-video-button:hover,.wp-custom-header .wp-custom-header-video-button:focus{border-color:rgba(255,255,255,.8);background-color:rgba(34,34,34,.8);color:#fff}.admin-bar .wp-custom-header-video-button{top:62px}.has-header-image:not(.twentyseventeen-front-page):not(.home) .custom-header-media img{bottom:0;position:absolute;top:auto;-ms-transform:translateX(-50%) translateY(0);-moz-transform:translateX(-50%) translateY(0);-webkit-transform:translateX(-50%) translateY(0);transform:translateX(-50%) translateY(0)}@supports (object-fit:cover){.has-header-image .custom-header-media img,.has-header-video .custom-header-media video,.has-header-image:not(.twentyseventeen-front-page):not(.home) .custom-header-media img{height:100%;left:0;-o-object-fit:cover;object-fit:cover;top:0;-ms-transform:none;-moz-transform:none;-webkit-transform:none;transform:none;width:100%}}body:not(.has-header-image):not(.has-header-video) .custom-header-media{display:none}.has-header-image.twentyseventeen-front-page .site-branding,.has-header-video.twentyseventeen-front-page .site-branding,.has-header-image.home.blog .site-branding,.has-header-video.home.blog .site-branding{display:table-cell;height:100%;vertical-align:bottom}.twentyseventeen-front-page .site-content{padding:0}.twentyseventeen-panel{overflow:hidden;position:relative}.panel-image{background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;background-size:cover;position:relative}.panel-image:before{background:-webkit-linear-gradient(to top,rgba(0,0,0,0) 0%,rgba(0,0,0,.3) 100%);background:-webkit-gradient(linear,left top,left bottom,from(rgba(0,0,0,0)),to(rgba(0,0,0,.3)));background:-webkit-linear-gradient(to top,rgba(0,0,0,0) 0%,rgba(0,0,0,.3) 100%);background:linear-gradient(to bottom,rgba(0,0,0,0) 0%,rgba(0,0,0,.3) 100%);filter:progid:DXImageTransform.Microsoft.gradient(startColorstr="#00000000",endColorstr="#4d000000",GradientType=0);bottom:0;content:"";left:0;right:0;position:absolute;top:100px}.twentyseventeen-front-page article:not(.has-post-thumbnail):not(:first-child){border-top:1px solid #ddd}.panel-content{position:relative}.panel-content .wrap{padding-bottom:.5em;padding-top:1.75em}.twentyseventeen-panel .edit-link{display:block;margin:.3em 0 0}.twentyseventeen-panel .entry-header .edit-link{font-size:14px;font-size:.875rem}.twentyseventeen-front-page .panel-content .recent-posts article{border:0;color:#333;margin-bottom:3em}.recent-posts .entry-header{margin-bottom:1.2em}.page .panel-content .recent-posts .entry-title{font-size:20px;font-size:1.25rem;font-weight:300;letter-spacing:0;text-transform:none}.twentyseventeen-panel .recent-posts .entry-header .edit-link{color:#222;display:inline-block;font-size:11px;font-size:.6875rem;margin-left:1em}.site-content-contain{background-color:#fff;position:relative}.site-content{padding:2.5em 0 0}.sticky{position:relative}.post:not(.sticky) .icon-thumb-tack{display:none}.sticky .icon-thumb-tack{display:block;height:18px;left:-1.5em;position:absolute;top:1.65em;width:20px}.page .panel-content .entry-title,.page-title,body.page:not(.twentyseventeen-front-page) .entry-title{color:#222;font-size:14px;font-size:.875rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase}.entry-header .entry-title{margin-bottom:.25em}.entry-title a{color:#333;text-decoration:none;margin-left:-2px}.entry-title:not(:first-child){padding-top:0}.entry-meta{color:#767676;font-size:11px;font-size:.6875rem;font-weight:800;letter-spacing:.1818em;padding-bottom:.25em;text-transform:uppercase}.entry-meta a{color:#767676}.byline,.updated:not(.published){display:none}.single .byline,.group-blog .byline{display:inline}.pagination,.comments-pagination{border-top:1px solid #eee;font-size:14px;font-size:.875rem;font-weight:800;padding:2em 0 3em;text-align:center}.pagination .icon,.comments-pagination .icon{width:.666666666em;height:.666666666em}.comments-pagination{border:0}.page-numbers{display:none;padding:.5em .75em}.page-numbers.current{color:#767676;display:inline-block}.page-numbers.current .screen-reader-text{clip:auto;height:auto;overflow:auto;position:relative !important;width:auto}.prev.page-numbers,.next.page-numbers{background-color:#ddd;-webkit-border-radius:2px;border-radius:2px;display:inline-block;font-size:24px;font-size:1.5rem;line-height:1;padding:.25em .5em .4em}.prev.page-numbers,.next.page-numbers{-webkit-transition:background-color .2s ease-in-out,border-color .2s ease-in-out,color .3s ease-in-out;transition:background-color .2s ease-in-out,border-color .2s ease-in-out,color .3s ease-in-out}.prev.page-numbers:focus,.prev.page-numbers:hover,.next.page-numbers:focus,.next.page-numbers:hover{background-color:#767676;color:#fff}.prev.page-numbers{float:left}.next.page-numbers{float:right}.entry-content blockquote.alignleft,.entry-content blockquote.alignright{color:#666;font-size:13px;font-size:.8125rem;width:48%}.blog .site-main>article,.archive .site-main>article,.search .site-main>article{padding-bottom:2em}body:not(.twentyseventeen-front-page) .entry-header{padding:1em 0}body:not(.twentyseventeen-front-page) .entry-header,body:not(.twentyseventeen-front-page) .entry-content,body:not(.twentyseventeen-front-page) #comments{margin-left:auto;margin-right:auto}body:not(.twentyseventeen-front-page) .entry-header{padding-top:0}.blog .entry-meta a.post-edit-link,.archive .entry-meta a.post-edit-link,.search .entry-meta a.post-edit-link{color:#222;display:inline-block;margin-left:1em;white-space:nowrap}.search .page .entry-meta a.post-edit-link{margin-left:0;white-space:nowrap}.taxonomy-description{color:#666;font-size:13px;font-size:.8125rem}.entry-content .more-link:before{content:"";display:block;margin-top:1.5em}.single-post:not(.has-sidebar) #primary,.page.page-one-column:not(.twentyseventeen-front-page) #primary,.archive.page-one-column:not(.has-sidebar) .page-header,.archive.page-one-column:not(.has-sidebar) #primary{margin-left:auto;margin-right:auto;max-width:740px}.single-featured-image-header{background-color:#fafafa;border-bottom:1px solid #eee}.single-featured-image-header img{display:block;margin:auto}.page-links{font-size:14px;font-size:.875rem;font-weight:800;padding:2em 0 3em}.page-links .page-number{color:#767676;display:inline-block;padding:.5em 1em}.page-links a{display:inline-block}.page-links a .page-number{color:#222}.entry-footer{border-bottom:1px solid #eee;border-top:1px solid #eee;margin-top:2em;padding:2em 0}.entry-footer .cat-links,.entry-footer .tags-links{display:block;font-size:11px;font-size:.6875rem;font-weight:800;letter-spacing:.1818em;padding-left:2.5em;position:relative;text-transform:uppercase}.entry-footer .cat-links+.tags-links{margin-top:1em}.entry-footer .cat-links a,.entry-footer .tags-links a{color:#333}.entry-footer .cat-links .icon,.entry-footer .tags-links .icon{color:#767676;left:0;margin-right:.5em;position:absolute;top:2px}.entry-footer .edit-link{display:inline-block}.entry-footer .edit-link a.post-edit-link{background-color:#222;-webkit-border-radius:2px;border-radius:2px;-webkit-box-shadow:none;box-shadow:none;color:#fff;display:inline-block;font-size:14px;font-size:.875rem;font-weight:800;margin-top:2em;padding:.7em 2em;-webkit-transition:background-color .2s ease-in-out;transition:background-color .2s ease-in-out;white-space:nowrap}.entry-footer .edit-link a.post-edit-link:hover,.entry-footer .edit-link a.post-edit-link:focus{background-color:#767676}.blog .format-status .entry-title,.archive .format-status .entry-title,.blog .format-aside .entry-title,.archive .format-aside .entry-title{display:none}.format-quote blockquote{color:#333;font-size:20px;font-size:1.25rem;font-weight:300;overflow:visible;position:relative}.format-quote blockquote .icon{display:block;height:20px;left:-1.25em;position:absolute;top:.4em;-webkit-transform:scale(-1,1);-ms-transform:scale(-1,1);transform:scale(-1,1);width:20px}.post-navigation{font-weight:800;margin:3em 0}.post-navigation .nav-links{padding:1em 0}.nav-subtitle{background:0 0;color:#767676;display:block;font-size:11px;font-size:.6875rem;letter-spacing:.1818em;margin-bottom:1em;text-transform:uppercase}.nav-title{color:#333;font-size:15px;font-size:.9375rem}.post-navigation .nav-next{margin-top:1.5em}.nav-links .nav-previous .nav-title .nav-title-icon-wrapper{margin-right:.5em}.nav-links .nav-next .nav-title .nav-title-icon-wrapper{margin-left:.5em}.page-header{padding-bottom:2em}.page .entry-header .edit-link{font-size:14px;font-size:.875rem}.search .page .entry-header .edit-link{font-size:11px;font-size:.6875rem}.page-links{clear:both;margin:0 0 1.5em}.page:not(.home) #content{padding-bottom:1.5em}.error404 .page-content{padding-bottom:4em}.error404 .page-content .search-form,.search .page-content .search-form{margin-bottom:3em}.site-footer{border-top:1px solid #eee}.site-footer .wrap{padding-bottom:1.5em;padding-top:2em}.site-footer .widget-area{padding-bottom:2em;padding-top:2em}.social-navigation{font-size:16px;font-size:1rem;margin-bottom:1em}.social-navigation ul{list-style:none;margin-bottom:0;margin-left:0}.social-navigation li{display:inline}.social-navigation a{background-color:#767676;-webkit-border-radius:40px;border-radius:40px;color:#fff;display:inline-block;height:40px;margin:0 1em .5em 0;text-align:center;width:40px}.social-navigation a:hover,.social-navigation a:focus{background-color:#333}.social-navigation .icon{height:16px;top:12px;width:16px;vertical-align:top}.site-info{font-size:14px;font-size:.875rem;margin-bottom:1em}.site-info a{color:#666}.site-info .sep{margin:0;display:block;visibility:hidden;height:0;width:100%}.site-info span[role=separator]{padding:0 .2em 0 .4em}.site-info span[role=separator]:before{content:'\002f'}#comments{clear:both;padding:2em 0 .5em}.comments-title{font-size:20px;font-size:1.25rem;margin-bottom:1.5em}.comment-list,.comment-list .children{list-style:none;margin:0;padding:0}.comment-list li:before{display:none}.comment-body{margin-left:65px}.comment-author{font-size:16px;font-size:1rem;margin-bottom:.4em;position:relative;z-index:2}.comment-author .avatar{height:50px;left:-65px;position:absolute;width:50px}.comment-author .says{display:none}.comment-meta{margin-bottom:1.5em}.comment-metadata{color:#767676;font-size:10px;font-size:.625rem;font-weight:800;letter-spacing:.1818em;text-transform:uppercase}.comment-metadata a{color:#767676}.comment-metadata a.comment-edit-link{color:#222;margin-left:1em}.comment-body{color:#333;font-size:14px;font-size:.875rem;margin-bottom:4em}.comment-reply-link{font-weight:800;position:relative}.comment-reply-link .icon{color:#222;left:-2em;height:1em;position:absolute;top:0;width:1em}.children .comment-author .avatar{height:30px;left:-45px;width:30px}.bypostauthor>.comment-body>.comment-meta>.comment-author .avatar{border:1px solid #333;padding:2px}.no-comments,.comment-awaiting-moderation{color:#767676;font-size:14px;font-size:.875rem;font-style:italic}.comments-pagination{margin:2em 0 3em}.form-submit{text-align:right}.comment-form #wp-comment-cookies-consent{margin:0 10px 0 0}.comment-form .comment-form-cookies-consent label{display:inline}#secondary{padding:1em 0 2em}.widget{padding-bottom:3em}h2.widget-title{color:#222;font-size:13px;font-size:.8125rem;font-weight:800;letter-spacing:.1818em;margin-bottom:1.5em;text-transform:uppercase}.widget-title a{color:inherit}.widget select{width:100%}.widget ul{list-style:none;margin:0}.widget ul li,.widget ol li{border-bottom:1px solid #ddd;border-top:1px solid #ddd;padding:.5em 0}.widget:not(.widget_tag_cloud) ul li+li{margin-top:-1px}.widget ul li ul{margin:0 0 -1px;padding:0;position:relative}.widget ul li li{border:0;padding-left:24px;padding-left:1.5rem}.widget_top-posts ul li ul,.widget_rss_links ul li ul,.widget-grofile ul.grofile-links li ul,.widget_pages ul li ul,.widget_meta ul li ul{bottom:0}.widget_nav_menu ul li li,.widget_top-posts ul li,.widget_top-posts ul li li,.widget_rss_links ul li,.widget_rss_links ul li li,.widget-grofile ul.grofile-links li,.widget-grofile ul.grofile-links li li{padding-bottom:.25em;padding-top:.25em}.widget_rss ul li{padding-bottom:1em;padding-top:1em}.widget .post-date,.widget .rss-date{font-size:.81em}.widget_text{word-wrap:break-word}.widget_text ul{list-style:disc;margin:0 0 1.5em 1.5em}.widget_text ol{list-style:decimal}.widget_text ul li,.widget_text ol li{border:none}.widget_text ul li:last-child,.widget_text ol li:last-child{padding-bottom:0}.widget_text ul li ul{margin:0 0 0 1.5em}.widget_text ul li li{padding-left:0;padding-right:0}.widget_text ol li{list-style-position:inside}.widget_text ol li+li{margin-top:-1px}.widget_rss .widget-title .rsswidget:first-child{float:right}.widget_rss .widget-title .rsswidget:first-child:hover{background-color:transparent}.widget_rss .widget-title .rsswidget:first-child img{display:block}.widget_rss ul li{padding:2.125em 0}.widget_rss ul li:first-child{border-top:none;padding-top:0}.widget_rss li .rsswidget{font-size:22px;font-size:1.375rem;font-weight:300;line-height:1.4}.widget_rss .rss-date,.widget_rss li cite{color:#767676;display:block;font-size:10px;font-size:.625rem;font-style:normal;font-weight:800;letter-spacing:.18em;line-height:1.5;text-transform:uppercase}.widget_rss .rss-date{margin:.5em 0 1.5em;padding:0}.widget_rss .rssSummary{margin-bottom:.5em}.widget_contact_info .contact-map{margin-bottom:.5em}.widget-grofile h4{font-size:16px;font-size:1rem;margin-bottom:0}.widget_recent_comments table,.widget_recent_comments th,.widget_recent_comments td{border:0}.widget_recent_entries .post-date{display:block}.search-form{position:relative}.search-form .search-submit{bottom:3px;padding:.5em 1em;position:absolute;right:3px;top:3px}.search-form .search-submit .icon{height:24px;top:-2px;width:24px}.tagcloud ul li{float:left;border-top:0;border-bottom:0;padding:0;margin:4px 4px 0 0}.tagcloud,.widget_tag_cloud,.wp_widget_tag_cloud{line-height:1.5}.widget .tagcloud a,.widget.widget_tag_cloud a,.wp_widget_tag_cloud a{border:1px solid #ddd;-webkit-box-shadow:none;box-shadow:none;display:block;padding:4px 10px 5px;position:relative;-webkit-transition:background-color .2s ease-in-out,border-color .2s ease-in-out,color .3s ease-in-out;transition:background-color .2s ease-in-out,border-color .2s ease-in-out,color .3s ease-in-out;width:auto;word-wrap:break-word;z-index:0}.widget .tagcloud a:hover,.widget .tagcloud a:focus,.widget.widget_tag_cloud a:hover,.widget.widget_tag_cloud a:focus,.wp_widget_tag_cloud a:hover,.wp_widget_tag_cloud a:focus{border-color:#bbb;-webkit-box-shadow:none;box-shadow:none;text-decoration:none}.widget_calendar .wp-calendar-table{margin-bottom:0}.widget_calendar .wp-calendar-nav{display:table;width:100%;margin:0 0 1.5em;padding:.4em 0}.widget_calendar .wp-calendar-nav span{display:table-cell}.widget_calendar .wp-calendar-nav-prev,.widget_calendar .wp-calendar-nav-next{width:40%}.widget_calendar th,.widget_calendar td,.widget_calendar .wp-calendar-nav span{text-align:center}.widget_calendar tfoot td{border:0}.gallery-columns-5 .gallery-caption,.gallery-columns-6 .gallery-caption,.gallery-columns-7 .gallery-caption,.gallery-columns-8 .gallery-caption,.gallery-columns-9 .gallery-caption{display:none}img,video{height:auto;max-width:100%}img.alignleft,img.alignright{float:none;margin:0}.page-content .wp-smiley,.entry-content .wp-smiley,.comment-content .wp-smiley{border:none;margin-bottom:0;margin-top:0;padding:0}audio:focus,video:focus{outline:thin dotted}embed,iframe,object{margin-bottom:1.5em;max-width:100%}p>embed:only-child,p>iframe:only-child,p>object:only-child{margin-bottom:0}.wp-caption,.gallery-caption{color:#666;font-size:13px;font-size:.8125rem;font-style:italic;margin-bottom:1.5em;max-width:100%}.wp-caption img[class*=wp-image-]{display:block;margin-left:auto;margin-right:auto}.wp-caption .wp-caption-text{margin:.8075em 0}.mejs-container{margin-bottom:1.5em}.mejs-controls a.mejs-horizontal-volume-slider,.mejs-controls a.mejs-horizontal-volume-slider:focus,.mejs-controls a.mejs-horizontal-volume-slider:hover{background:0 0;border:0}.site-content .wp-playlist-light{border-color:#eee;color:#222}.site-content .wp-playlist-light .wp-playlist-current-item .wp-playlist-item-album{color:#333}.site-content .wp-playlist-light .wp-playlist-current-item .wp-playlist-item-artist{color:#767676}.site-content .wp-playlist-light .wp-playlist-item{border-bottom:1px dotted #eee;-webkit-transition:background-color .2s ease-in-out,border-color .2s ease-in-out,color .3s ease-in-out;transition:background-color .2s ease-in-out,border-color .2s ease-in-out,color .3s ease-in-out}.site-content .wp-playlist-light .wp-playlist-item:hover,.site-content .wp-playlist-light .wp-playlist-item:focus{border-bottom-color:rgba(0,0,0,0);background-color:#767676;color:#fff}.site-content .wp-playlist-light a.wp-playlist-caption:hover,.site-content .wp-playlist-light .wp-playlist-item:hover a,.site-content .wp-playlist-light .wp-playlist-item:focus a{color:#fff}.site-content .wp-playlist-dark{background:#222;border-color:#333}.site-content .wp-playlist-dark .mejs-container .mejs-controls{background-color:#333}.site-content .wp-playlist-dark .wp-playlist-caption{color:#fff}.site-content .wp-playlist-dark .wp-playlist-current-item .wp-playlist-item-album{color:#eee}.site-content .wp-playlist-dark .wp-playlist-current-item .wp-playlist-item-artist{color:#aaa}.site-content .wp-playlist-dark .wp-playlist-playing{background-color:#333}.site-content .wp-playlist-dark .wp-playlist-item{border-bottom:1px dotted #555;-webkit-transition:background-color .2s ease-in-out,border-color .2s ease-in-out,color .3s ease-in-out;transition:background-color .2s ease-in-out,border-color .2s ease-in-out,color .3s ease-in-out}.site-content .wp-playlist-dark .wp-playlist-item:hover,.site-content .wp-playlist-dark .wp-playlist-item:focus{border-bottom-color:rgba(0,0,0,0);background-color:#aaa;color:#222}.site-content .wp-playlist-dark a.wp-playlist-caption:hover,.site-content .wp-playlist-dark .wp-playlist-item:hover a,.site-content .wp-playlist-dark .wp-playlist-item:focus a{color:#222}.site-content .wp-playlist{padding:.625em .625em .3125em}.site-content .wp-playlist-current-item .wp-playlist-item-title{font-weight:700}.site-content .wp-playlist-current-item .wp-playlist-item-album{font-style:normal}.site-content .wp-playlist-current-item .wp-playlist-item-artist{font-size:10px;font-size:.625rem;font-weight:800;letter-spacing:.1818em;text-transform:uppercase}.site-content .wp-playlist-item{padding:0 .3125em;cursor:pointer}.site-content .wp-playlist-item:last-of-type{border-bottom:none}.site-content .wp-playlist-item a{padding:.3125em 0;border-bottom:none}.site-content .wp-playlist-item a,.site-content .wp-playlist-item a:focus,.site-content .wp-playlist-item a:hover{-webkit-box-shadow:none;box-shadow:none;background:0 0}.site-content .wp-playlist-item-length{top:5px}.icon{display:inline-block;fill:currentColor;height:1em;position:relative;top:-.0625em;vertical-align:middle;width:1em}.gallery-item{display:inline-block;text-align:left;vertical-align:top;margin:0 0 1.5em;padding:0 1em 0 0;width:50%}.gallery-columns-1 .gallery-item{width:100%}.gallery-columns-2 .gallery-item{max-width:50%}.gallery-item a,.gallery-item a:hover,.gallery-item a:focus,.widget-area .gallery-item a,.widget-area .gallery-item a:hover,.widget-area .gallery-item a:focus{-webkit-box-shadow:none;box-shadow:none;background:0 0;display:inline-block;max-width:100%}.gallery-item a img{display:block;-webkit-transition:-webkit-filter .2s ease-in;transition:-webkit-filter .2s ease-in;transition:filter .2s ease-in;transition:filter .2s ease-in,-webkit-filter .2s ease-in;-webkit-backface-visibility:hidden;backface-visibility:hidden}.gallery-item a:hover img,.gallery-item a:focus img{-webkit-filter:opacity(60%);filter:opacity(60%)}.gallery-caption{display:block;text-align:left;padding:0 10px 0 0;margin-bottom:0}.highlight-front-sections.twentyseventeen-customizer.twentyseventeen-front-page .twentyseventeen-panel:after{border:2px dashed #0085ba;bottom:1em;content:"";display:block;left:1em;position:absolute;right:1em;top:1em;z-index:1}.highlight-front-sections.twentyseventeen-customizer.twentyseventeen-front-page .twentyseventeen-panel .panel-content{z-index:2}.twentyseventeen-customizer.twentyseventeen-front-page .twentyseventeen-panel .twentyseventeen-panel-title{display:block;font-size:14px;font-size:.875rem;font-weight:700;letter-spacing:1px;padding:3em;text-transform:uppercase;text-align:center}.highlight-front-sections.twentyseventeen-customizer.twentyseventeen-front-page .twentyseventeen-panel:nth-of-type(1):after{border:none}.twentyseventeen-front-page.twentyseventeen-customizer #primary article.panel-placeholder{border:0}.twentyseventeen-panel>.customize-partial-edit-shortcut>button{top:30px;left:30px}.twentyseventeen-panel .customize-partial-edit-shortcut-hidden:before{visibility:visible}.svg-fallback{display:none}.no-svg .svg-fallback{display:inline-block}.no-svg .dropdown-toggle{padding:.5em 0 0;right:0;text-align:center;width:2em}.no-svg .dropdown-toggle .svg-fallback.icon-angle-down{font-size:20px;font-size:1.25rem;font-weight:400;line-height:1;-webkit-transform:rotate(180deg);-ms-transform:rotate(180deg);transform:rotate(180deg)}.no-svg .dropdown-toggle.toggled-on .svg-fallback.icon-angle-down{-webkit-transform:rotate(0);-ms-transform:rotate(0);transform:rotate(0)}.no-svg .dropdown-toggle .svg-fallback.icon-angle-down:before{content:"\005E"}.no-svg .social-navigation a{background:0 0;color:#222;height:auto;width:auto}.no-svg .next.page-numbers .screen-reader-text,.no-svg .prev.page-numbers .screen-reader-text,.no-svg .social-navigation li a .screen-reader-text,.no-svg .search-submit .screen-reader-text{clip:auto;font-size:16px;font-size:1rem;font-weight:400;height:auto;position:relative !important;width:auto}@media screen and (min-width:20em){body.customize-partial-edit-shortcuts-shown .site-header .site-title{padding-left:0}}@media screen and (min-width:30em){body,button,input,select,textarea{font-size:18px;font-size:1.125rem}h1{font-size:30px;font-size:1.875rem}h2,.home.blog .entry-title,.page .panel-content .recent-posts .entry-title{font-size:26px;font-size:1.625rem}h3{font-size:22px;font-size:1.375rem}h4{font-size:18px;font-size:1.125rem}h5{font-size:13px;font-size:.8125rem}h6{font-size:16px;font-size:1rem}.entry-content blockquote.alignleft,.entry-content blockquote.alignright{font-size:14px;font-size:.875rem}img.alignleft{float:left;margin-right:1.5em}img.alignright{float:right;margin-left:1.5em}.site-branding{padding:3em 0}.panel-content .wrap{padding-bottom:2em;padding-top:3.5em}.page-one-column .panel-content .wrap{max-width:740px}.panel-content .entry-header{margin-bottom:4.5em}.panel-content .recent-posts .entry-header{margin-bottom:0}.taxonomy-description{font-size:14px;font-size:.875rem}.page-numbers.current{font-size:16px;font-size:1rem}.site-footer{font-size:16px;font-size:1rem}.gallery-item{max-width:25%}.gallery-columns-1 .gallery-item{max-width:100%}.gallery-columns-2 .gallery-item{max-width:50%}.gallery-columns-3 .gallery-item{max-width:33.33%}.gallery-columns-4 .gallery-item{max-width:25%}}@media screen and (min-width:48em){body,button,input,select,textarea{font-size:16px;font-size:1rem;line-height:1.5}.entry-content blockquote.alignleft,.entry-content blockquote.alignright{font-size:13px;font-size:.8125rem}.wrap{max-width:1000px;padding-left:3em;padding-right:3em}.has-sidebar:not(.error404) #primary{float:left;width:58%}.has-sidebar #secondary{float:right;padding-top:0;width:36%}.error404 #primary{float:none}.site-branding{margin-bottom:0}.has-header-image.twentyseventeen-front-page .site-branding,.has-header-video.twentyseventeen-front-page .site-branding,.has-header-image.home.blog .site-branding,.has-header-video.home.blog .site-branding{bottom:0;display:block;left:0;height:auto;padding-top:0;position:absolute;width:100%}.has-header-image.twentyseventeen-front-page .custom-header,.has-header-video.twentyseventeen-front-page .custom-header,.has-header-image.home.blog .custom-header,.has-header-video.home.blog .custom-header{display:block;height:auto}.custom-header-media{height:165px;position:relative}.twentyseventeen-front-page.has-header-image .custom-header-media,.twentyseventeen-front-page.has-header-video .custom-header-media,.home.blog.has-header-image .custom-header-media,.home.blog.has-header-video .custom-header-media{height:0;position:relative}.has-header-image:not(.twentyseventeen-front-page):not(.home) .custom-header-media,.has-header-video:not(.twentyseventeen-front-page):not(.home) .custom-header-media{bottom:0;height:auto;left:0;position:absolute;right:0;top:0}.custom-logo-link{padding-right:2em}.custom-logo-link img,body.home.title-tagline-hidden.has-header-image .custom-logo-link img,body.home.title-tagline-hidden.has-header-video .custom-logo-link img{max-width:350px}.title-tagline-hidden.home.has-header-image .custom-logo-link img,.title-tagline-hidden.home.has-header-video .custom-logo-link img{max-height:200px}.site-title{font-size:36px;font-size:2.25rem}.site-description{font-size:16px;font-size:1rem}.navigation-top{bottom:0;font-size:14px;font-size:.875rem;left:0;position:absolute;right:0;width:100%;z-index:3}.navigation-top .wrap{max-width:1000px;padding:.75em 3.4166666666667em}.navigation-top nav{margin-left:-1.25em}.site-navigation-fixed.navigation-top{bottom:auto;position:fixed;left:0;right:0;top:0;width:100%;z-index:1000}.admin-bar .site-navigation-fixed.navigation-top{top:32px}.js .menu-toggle,.js .dropdown-toggle{display:none}.main-navigation{width:auto}.js .main-navigation ul,.js .main-navigation ul ul,.js .main-navigation>div>ul{display:block}.main-navigation ul{background:0 0;padding:0}.main-navigation>div>ul{border:0;margin-bottom:0;padding:0}.main-navigation li{border:0;display:inline-block}.main-navigation li li{display:block}.main-navigation a{padding:1em 1.25em}.main-navigation ul ul{background:#fff;border:1px solid #bbb;left:-999em;padding:0;position:absolute;top:100%;z-index:99999}.main-navigation ul li.menu-item-has-children:before,.main-navigation ul li.menu-item-has-children:after,.main-navigation ul li.page_item_has_children:before,.main-navigation ul li.page_item_has_children:after{border-style:solid;border-width:0 6px 6px;content:"";display:none;height:0;position:absolute;right:1em;bottom:-1px;width:0;z-index:100000}.main-navigation ul li.menu-item-has-children.focus:before,.main-navigation ul li.menu-item-has-children:hover:before,.main-navigation ul li.menu-item-has-children.focus:after,.main-navigation ul li.menu-item-has-children:hover:after,.main-navigation ul li.page_item_has_children.focus:before,.main-navigation ul li.page_item_has_children:hover:before,.main-navigation ul li.page_item_has_children.focus:after,.main-navigation ul li.page_item_has_children:hover:after{display:block}.main-navigation ul li.menu-item-has-children:before,.main-navigation ul li.page_item_has_children:before{border-color:transparent transparent #bbb;bottom:0}.main-navigation ul li.menu-item-has-children:after,.main-navigation ul li.page_item_has_children:after{border-color:transparent transparent #fff}.main-navigation ul ul li:hover>ul,.main-navigation ul ul li.focus>ul{left:100%;right:auto}.main-navigation ul ul a{padding:.75em 1.25em;width:16em}.main-navigation li li{-webkit-transition:background-color .2s ease-in-out;transition:background-color .2s ease-in-out}.main-navigation li li:hover,.main-navigation li li.focus{background:#767676}.main-navigation li li a{-webkit-transition:color .3s ease-in-out;transition:color .3s ease-in-out}.main-navigation li li.focus>a,.main-navigation li li:focus>a,.main-navigation li li:hover>a,.main-navigation li li a:hover,.main-navigation li li a:focus,.main-navigation li li.current_page_item a:hover,.main-navigation li li.current-menu-item a:hover,.main-navigation li li.current_page_item a:focus,.main-navigation li li.current-menu-item a:focus{color:#fff}.main-navigation ul li:hover>ul,.main-navigation ul li.focus>ul{left:.5em;right:auto}.main-navigation .menu-item-has-children>a>.icon,.main-navigation .page_item_has_children>a>.icon{display:inline;left:5px;position:relative;top:-1px}.main-navigation ul ul .menu-item-has-children>a>.icon,.main-navigation ul ul .page_item_has_children>a>.icon{margin-top:-9px;left:auto;position:absolute;right:1em;top:50%;-webkit-transform:rotate(-90deg);-ms-transform:rotate(-90deg);transform:rotate(-90deg)}.main-navigation ul ul ul{left:-999em;margin-top:-1px;top:0}.main-navigation ul ul li.menu-item-has-children.focus:before,.main-navigation ul ul li.menu-item-has-children:hover:before,.main-navigation ul ul li.menu-item-has-children.focus:after,.main-navigation ul ul li.menu-item-has-children:hover:after,.main-navigation ul ul li.page_item_has_children.focus:before,.main-navigation ul ul li.page_item_has_children:hover:before,.main-navigation ul ul li.page_item_has_children.focus:after,.main-navigation ul ul li.page_item_has_children:hover:after{display:none}.site-header .site-navigation-fixed .menu-scroll-down{display:none}.site-header .menu-scroll-down{display:block;padding:1em;position:absolute;right:0}.site-header .menu-scroll-down .icon{-webkit-transform:rotate(90deg);-ms-transform:rotate(90deg);transform:rotate(90deg)}.site-header .menu-scroll-down{color:#fff;top:2em}.site-header .navigation-top .menu-scroll-down{color:#767676;top:.7em}.menu-scroll-down:focus{outline:thin dotted}.menu-scroll-down .icon{height:18px;width:18px}.twentyseventeen-front-page.has-header-image .site-branding,.twentyseventeen-front-page.has-header-video .site-branding,.home.blog.has-header-image .site-branding,.home.blog.has-header-video .site-branding{margin-bottom:70px}.twentyseventeen-front-page.has-header-image .custom-header-media,.twentyseventeen-front-page.has-header-video .custom-header-media,.home.blog.has-header-image .custom-header-media,.home.blog.has-header-video .custom-header-media{height:1200px;height:100vh;max-height:100%;overflow:hidden}.twentyseventeen-front-page.has-header-image .custom-header-media:before,.twentyseventeen-front-page.has-header-video .custom-header-media:before,.home.blog.has-header-image .custom-header-media:before,.home.blog.has-header-video .custom-header-media:before{height:33%}.admin-bar.twentyseventeen-front-page.has-header-image .custom-header-media,.admin-bar.twentyseventeen-front-page.has-header-video .custom-header-media,.admin-bar.home.blog.has-header-image .custom-header-media,.admin-bar.home.blog.has-header-video .custom-header-media{height:calc(100vh - 32px)}.panel-content .wrap{padding-bottom:4.5em;padding-top:6em}.panel-image{height:100vh;max-height:1200px}.background-fixed .panel-image{background-attachment:fixed}.page-two-column .panel-content .entry-header{float:left;width:36%}.page-two-column .panel-content .entry-content{float:right;width:58%}.page-two-column .panel-content .recent-posts{clear:right;float:right;width:58%}.panel-content .recent-posts article{margin-bottom:4em}.panel-content .recent-posts .entry-header,.page-two-column #primary .panel-content .recent-posts .entry-header,.panel-content .recent-posts .entry-content,.page-two-column #primary .panel-content .recent-posts .entry-content{float:none;width:100%}.panel-content .recent-posts .entry-header{margin-bottom:1.5em}.page .panel-content .recent-posts .entry-title{font-size:26px;font-size:1.625rem}.site-content{padding:5.5em 0 0}.single-post .entry-title,.page .entry-title{font-size:26px;font-size:1.625rem}.comments-pagination,.post-navigation{clear:both}.post-navigation .nav-previous{float:left;width:50%}.post-navigation .nav-next{float:right;text-align:right;width:50%}.nav-next,.post-navigation .nav-next{margin-top:0}.sticky .icon-thumb-tack{height:23px;left:-2.5em;top:1.5em;width:32px}body:not(.has-sidebar):not(.page-one-column) .page-header,body.has-sidebar.error404 #primary .page-header,body.page-two-column:not(.archive) #primary .entry-header,body.page-two-column.archive:not(.has-sidebar) #primary .page-header{float:left;width:36%}.blog:not(.has-sidebar) #primary article,.archive:not(.page-one-column):not(.has-sidebar) #primary article,.search:not(.has-sidebar) #primary article,.error404:not(.has-sidebar) #primary .page-content,.error404.has-sidebar #primary .page-content,body.page-two-column:not(.archive) #primary .entry-content,body.page-two-column #comments{float:right;width:58%}.blog .site-main>article,.archive .site-main>article,.search .site-main>article{padding-bottom:4em}.navigation.pagination{clear:both;float:right;width:58%}.has-sidebar .navigation.pagination,.archive.page-one-column:not(.has-sidebar) .navigation.pagination{float:none;width:100%}.entry-footer{display:table;width:100%}.entry-footer .cat-tags-links{display:table-cell;vertical-align:middle;width:100%}.entry-footer .edit-link{display:table-cell;text-align:right;vertical-align:middle}.entry-footer .edit-link a.post-edit-link{margin-top:0;margin-left:1em}:not(.has-sidebar) .entry-content blockquote.alignleft{margin-left:-17.5%;width:48%}:not(.has-sidebar) .entry-content blockquote.alignright{margin-right:-17.5%;width:48%}.has-sidebar .entry-content blockquote.alignleft{margin-left:0;width:34%}.has-sidebar .entry-content blockquote.alignright{margin-right:0;width:34%}.has-sidebar #primary .entry-content blockquote.alignright.below-entry-meta{margin-right:-72.5%;width:62%}.blog:not(.has-sidebar) .entry-content blockquote.alignleft,.twentyseventeen-front-page.page-two-column .entry-content blockquote.alignleft,.archive:not(.has-sidebar) .entry-content blockquote.alignleft,.page-two-column .entry-content blockquote.alignleft{margin-left:-72.5%;width:62%}.blog:not(.has-sidebar) .entry-content blockquote.alignright,.twentyseventeen-front-page.page-two-column .entry-content blockquote.alignright,.archive:not(.has-sidebar) .entry-content blockquote.alignright,.page-two-column .entry-content blockquote.alignright{margin-right:0;width:36%}.format-quote blockquote .icon{left:-1.5em}.page.page-one-column .entry-header,.twentyseventeen-front-page.page-one-column .entry-header,.archive.page-one-column:not(.has-sidebar) .page-header{margin-bottom:4em}.page:not(.home) #content{padding-bottom:3.25em}.error404 .page-content{padding-bottom:9em}#comments{padding-top:5em}.comments-title{margin-bottom:2.5em}ol.children .children{padding-left:2em}.nav-links .nav-title{position:relative}.nav-title-icon-wrapper{position:absolute;text-align:center;width:2em}.nav-links .nav-previous .nav-title .nav-title-icon-wrapper{left:-2em}.nav-links .nav-next .nav-title .nav-title-icon-wrapper{right:-2em}#secondary{font-size:14px;font-size:.875rem;line-height:1.6}h2.widget-title{font-size:11px;font-size:.6875rem;margin-bottom:2em}.site-footer{font-size:14px;font-size:.875rem;line-height:1.6;margin-top:3em}.site-footer .widget-column.footer-widget-1{float:left;width:36%}.site-footer .widget-column.footer-widget-2{float:right;width:58%}.social-navigation{clear:left;float:left;margin-bottom:0;width:36%}.site-info{float:left;padding:.7em 0 0;width:58%}.social-navigation+.site-info{margin-left:6%}.site-info .sep{margin:0 .5em;display:inline;visibility:visible;height:auto;width:auto}.gallery-columns-5 .gallery-item{max-width:20%}.gallery-columns-6 .gallery-item{max-width:16.66%}.gallery-columns-7 .gallery-item{max-width:14.28%}.gallery-columns-8 .gallery-item{max-width:12.5%}.gallery-columns-9 .gallery-item{max-width:11.11%}}@media screen and (min-width:67em){.navigation-top .wrap{padding:.75em 2em}.navigation-top nav{margin-left:0}.sticky .icon-thumb-tack{font-size:32px;font-size:2rem;height:22px;left:-1.25em;top:.75em;width:32px}.page-numbers{display:inline-block}.page-numbers.current{font-size:15px;font-size:.9375rem}.page-numbers.current .screen-reader-text{clip:rect(1px,1px,1px,1px);height:1px;overflow:hidden;position:absolute !important;width:1px}.comment-body{margin-left:0}}@media screen and (min-width:79em){.has-sidebar .entry-content blockquote.alignleft{margin-left:-20%}.blog:not(.has-sidebar) .entry-content blockquote.alignright,.archive:not(.has-sidebar) .entry-content blockquote.alignright,.page-two-column .entry-content blockquote.alignright,.twentyseventeen-front-page .entry-content blockquote.alignright{margin-right:-20%}}@media screen and (max-width:48.875em) and (min-width:48em){.admin-bar .site-navigation-fixed.navigation-top,.admin-bar .site-navigation-hidden.navigation-top{top:46px}}@media print{form,button,input,select,textarea,.navigation-top,.social-navigation,#secondary,.content-bottom-widgets,.header-image,.panel-image-prop,.icon-thumb-tack,.page-links,.edit-link,.post-navigation,.pagination.navigation,.comments-pagination,.comment-respond,.comment-edit-link,.comment-reply-link,.comment-metadata .edit-link,.pingback .edit-link,.site-footer aside.widget-area,.site-info{display:none !important}.entry-footer,#comments,.site-footer,.single-featured-image-header{border:0}body{font-size:12pt}h1{font-size:24pt}h2{font-size:22pt}h3{font-size:17pt}h4{font-size:12pt}h5{font-size:11pt}h6{font-size:12pt}.page .panel-content .entry-title,.page-title,body.page:not(.twentyseventeen-front-page) .entry-title{font-size:10pt}.wrap{padding-left:5% !important;padding-right:5% !important;max-width:none}.site-header{background:0 0;padding:0}.custom-header-media{padding:0}.twentyseventeen-front-page.has-header-image .site-branding,.twentyseventeen-front-page.has-header-video .site-branding,.home.blog.has-header-image .site-branding,.home.blog.has-header-video .site-branding{position:relative}.site-branding{margin-top:0;margin-bottom:1.75em !important}.site-title{font-size:25pt}.site-description{font-size:12pt;opacity:1}.single-featured-image-header{background:0 0}.entry-meta{font-size:9pt}body,.site{background:0 0 !important}body,a,.site-title a,.twentyseventeen-front-page.has-header-image .site-title,.twentyseventeen-front-page.has-header-video .site-title,.twentyseventeen-front-page.has-header-image .site-title a,.twentyseventeen-front-page.has-header-video .site-title a{color:#222 !important}h2,h5,blockquote,.site-description,.twentyseventeen-front-page.has-header-image .site-description,.twentyseventeen-front-page.has-header-video .site-description,.entry-meta,.entry-meta a{color:#777 !important}.entry-content blockquote.alignleft,.entry-content blockquote.alignright{font-size:11pt;width:34%}.site-footer{padding:0}}
[class^=wp-block-]:not(.wp-block-gallery) figcaption{font-style:italic;margin-bottom:1.5em;text-align:left}.rtl [class^=wp-block-]:not(.wp-block-gallery) figcaption{text-align:right}p.has-drop-cap:not(:focus):first-letter {font-size:5em;margin-top:.075em}.wp-block-image{margin-bottom:1.5em}.wp-block-image figure{margin-bottom:0;margin-top:0}.wp-block-image figure.alignleft{margin-right:1.5em}.wp-block-image figure.alignright{margin-left:1.5em}.wp-block-gallery{margin-bottom:1.5em}.wp-block-gallery figcaption{font-style:italic}.wp-block-gallery.aligncenter{display:flex;margin:0 -8px}.wp-block-quote:not(.is-large):not(.is-style-large){border:0;padding:0}.wp-block-quote.alignleft p:last-of-type,.wp-block-quote.alignright p:last-of-type{margin-bottom:0}.wp-block-quote cite{color:inherit;font-size:inherit}.wp-block-audio audio{display:block;width:100%}.wp-block-cover-image.alignright,.wp-block-cover.alignright,.wp-block-cover-image.alignleft,.wp-block-cover.alignleft,.wp-block-cover-image.aligncenter,.wp-block-cover.aligncenter{display:flex}.wp-block-file .wp-block-file__button{background-color:#222;-webkit-border-radius:2px;border-radius:2px;-webkit-box-shadow:none;box-shadow:none;color:#fff;display:inline-block;font-size:14px;font-size:.875rem;font-weight:800;margin-top:2em;padding:.7em 2em;-webkit-transition:background-color .2s ease-in-out;transition:background-color .2s ease-in-out;white-space:nowrap}.wp-block-file .wp-block-file__button:hover,.wp-block-file .wp-block-file__button:focus{background-color:#767676;-webkit-box-shadow:none;box-shadow:none}.wp-block-code{background:0 0;border:0;padding:0}.wp-block-pullquote{border:0}.wp-block-pullquote__citation,.wp-block-pullquote cite{font-size:inherit;text-transform:none}.wp-block-table thead th{border-bottom:2px solid #bbb;padding-bottom:.5em}.wp-block-table tr{border-bottom:1px solid #eee}.wp-block-table th,.wp-block-table td{border:0}.rtl .wp-block-table th,.rtl .wp-block-table td{text-align:right}.wp-block-button .wp-block-button__link{-webkit-box-shadow:none;box-shadow:none;display:inline-block;font-size:14px;font-size:.875rem;font-weight:800;line-height:1.66;margin-top:2em;padding:.7em 2em;-webkit-transition:background-color .2s ease-in-out;transition:background-color .2s ease-in-out;white-space:nowrap}.entry-content .wp-block-button__link{background-color:#222;color:#fff}.entry-content .is-style-outline .wp-block-button__link:not(.has-background){background-color:transparent}.entry-content .is-style-outline .wp-block-button__link:not(.has-text-color){color:#222}.colors-dark .wp-block-button__link{background-color:#fff;color:#000}.entry-content .wp-block-button__link:hover,.entry-content .wp-block-button__link:focus,.entry-content .is-style-outline .wp-block-button__link:not(.has-background):hover,.entry-content .is-style-outline .wp-block-button__link:not(.has-background):focus{background-color:#767676;-webkit-box-shadow:none;box-shadow:none;color:#fff}.colors-dark .entry-content .wp-block-button__link:hover,.colors-dark .entry-content .wp-block-button__link:focus,.colors-dark .entry-content .is-style-outline .wp-block-button__link:not(.has-background):hover,.colors-dark .entry-content .is-style-outline .wp-block-button__link:not(.has-background):focus{background-color:#bbb;color:#000}.colors-dark .entry-content .is-style-outline .wp-block-button__link:not(.has-text-color){color:#fff}.colors-dark .entry-content .is-style-outline .wp-block-button__link:not(.has-text-color):hover,.colors-dark .entry-content .is-style-outline .wp-block-button__link:not(.has-text-color):focus{color:#222}.colors-custom .entry-content .wp-block-button__link,.colors-custom .entry-content .wp-block-button__link:hover,.colors-custom .entry-content .wp-block-button__link:focus,.colors-dark .entry-content .wp-block-button__link,.colors-dark .entry-content .wp-block-button__link:hover,.colors-dark .entry-content .wp-block-button__link:focus{-webkit-box-shadow:none;box-shadow:none}.colors-custom .entry-content .wp-block-button__link:hover,.colors-custom .entry-content .wp-block-button__link:focus{color:#fff}.wp-block-separator{border:0}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){max-width:100px}.wp-block-media-text{margin-bottom:1.5em}.wp-block-media-text *:last-child{margin-bottom:0}.wp-block-archives.aligncenter,.wp-block-categories.aligncenter,.wp-block-latest-posts.aligncenter{list-style-position:inside;text-align:center}.wp-block-latest-comments article{margin-bottom:4em}.blog:not(.has-sidebar) #primary .wp-block-latest-comments article,.archive:not(.page-one-column):not(.has-sidebar) #primary .wp-block-latest-comments article,.search:not(.has-sidebar) #primary .wp-block-latest-comments article{float:none;width:100%}.wp-block-latest-comments .avatar,.wp-block-latest-comments__comment-avatar{border-radius:0}.wp-block-latest-comments a{-webkit-box-shadow:inset 0 -1px 0 rgba(255,255,255,1);box-shadow:inset 0 -1px 0 rgba(255,255,255,1)}.wp-block-latest-comments__comment-meta{font-size:16px;font-size:1rem;margin-bottom:.4em}.wp-block-latest-comments__comment-author,.wp-block-latest-comments__comment-link{font-weight:700;text-decoration:none}.wp-block-latest-comments__comment-date{color:#767676;font-size:10px;font-size:.625rem;font-weight:800;letter-spacing:.1818em;margin-top:.4em;text-transform:uppercase}.editor-block-list__block .wp-block-latest-comments__comment-excerpt p{font-size:14px;font-size:.875rem}.entry-content .has-pale-pink-color{color:#f78da7}.entry-content .has-pale-pink-background-color,.wp-block-button.is-style-outline .has-pale-pink-background-color:link{background-color:#f78da7}.entry-content .has-vivid-red-color{color:#cf2e2e}.entry-content .has-vivid-red-background-color,.wp-block-button.is-style-outline .has-vivid-red-background-color:link{background-color:#cf2e2e}.entry-content .has-luminous-vivid-orange-color{color:#ff6900}.entry-content .has-luminous-vivid-orange-background-color,.wp-block-button.is-style-outline .has-luminous-vivid-orange-background-color:link{background-color:#ff6900}.entry-content .has-luminous-vivid-amber-color{color:#fcb900}.entry-content .has-luminous-vivid-amber-background-color,.wp-block-button.is-style-outline .has-luminous-vivid-amber-background-color:link{background-color:#fcb900}.entry-content .has-light-green-cyan-color{color:#7bdcb5}.entry-content .has-light-green-cyan-background-color,.wp-block-button.is-style-outline .has-light-green-cyan-background-color:link{background-color:#7bdcb5}.entry-content .has-vivid-green-cyan-color{color:#00d084}.entry-content .has-vivid-green-cyan-background-color,.wp-block-button.is-style-outline .has-vivid-green-cyan-background-color:link{background-color:#00d084}.entry-content .has-pale-cyan-blue-color{color:#8ed1fc}.entry-content .has-pale-cyan-blue-background-color,.wp-block-button.is-style-outline .has-pale-cyan-blue-background-color:link{background-color:#8ed1fc}.entry-content .has-vivid-cyan-blue-color{color:#0693e3}.entry-content .has-vivid-cyan-blue-background-color,.wp-block-button.is-style-outline .has-vivid-cyan-blue-background-color:link{background-color:#0693e3}.entry-content .has-very-light-gray-color{color:#eee}.entry-content .has-very-light-gray-background-color,.wp-block-button.is-style-outline .has-very-light-gray-background-color:link{background-color:#eee}.entry-content .has-cyan-bluish-gray-color{color:#abb8c3}.entry-content .has-cyan-bluish-gray-background-color,.wp-block-button.is-style-outline .has-cyan-bluish-gray-background-color:link{background-color:#abb8c3}.entry-content .has-very-dark-gray-color{color:#313131}.entry-content .has-very-dark-gray-background-color,.wp-block-button.is-style-outline .has-very-dark-gray-background-color:link{background-color:#313131}
.navigation-top{display:none}.site-info{padding-top:3em;max-width:1000px;text-align:center;margin-left:0;width:100%}.site-info .widget{padding-bottom:0}.pagination{padding-bottom:2em}.custom-logo-link{float:left}.custom-logo-link img{max-width:335px;max-height:335px}.site-branding-text{float:left;clear:left}body:not(.home) .custom-logo-link img,.paged .custom-logo-link img{max-height:200px}body:not(.home) .site-title,.paged .site-title{font-size:133%}.blog .page-header{display:none}.blog #primary{max-width:740px;margin-left:auto;margin-right:auto}.blog #primary #main article,.navigation.pagination{float:none;width:auto}.single .byline{display:none}.entry-content .right{float:right}.entry-content .left{float:left}
2010 - Page 3 of 3 - Aki Björklund Skip to content Kirjan sähköinen tulevaisuus on täynnä kysymysmerkkejä. Sopiva hinta, piratismin vaikutus, lukulaitteiden kehittyminen, DRM-soppa ja nyt ostetun kirjan käyttökelpoisuus tulevaisuudessa ja koko kirjan formaatti ovat vielä niin hämäriä, että on mahdoton ennustaa millaista liiketoimintaa kirjoilla tehdään tulevaisuudessa. Selvää on kuitenkin se, että jonkinlainen muutos on edessä ennemmin tai myöhemmin ja vanhan mallin voimakas suojeleminen ei tule olemaan mikään ratkaisu. Se saattaa olla jopa paha virheliike.
Sunnuntain (16.5.) Hesarissa mielipidepalstalla Kata Kärkkäisenä paremmin tunnettu kirjailija Katariina Souri ilmaisee pelkonsa kirjailijoiden toimeentulon puolesta tulevaisuuden piratismimyönteisessä digitaalisessa maailmassa . Kirjailija vertaa tilannetta kömpelösti ruokaan: jos ruokaa saisi netistä ilmaiseksi lataamalla, kävisivätkö ihmiset enää kaupoissa ja ravintoloissa? Eivät tietenkään.
Maatalous on ollut jo pitkään yhteiskunnan voimakkaasti tukemaa toimintaa. Se on johtanut jos jonkinlaisiin yhteiskunnallisiin ongelmiin, eikä tätä virhettä pidä toistaa enää millään uudella alalla. Tätä ei Sourikaan suosittele. Hyväntahtoiseen ihmiseen hän ei myöskään halua nojata:
Joka tapauksessa nettikansan laupeuden varassa elävästä kirjailijasta tulisi almuja anova toisen luokan kansalainen.
Mitään ratkaisua Souri ei kirjoituksessaan ongelmaan esitä. Piratismi on hänestä väärin ja se on estettävä. Mutta säätämällä lakeja, joita ei voi käytännössä valvoa mitenkään, ei saavuteta yhtään mitään. Tämä on kuin panisi päänsä pensaaseen. Kielletään kaikki paha ja valtakunnassa on taas kaikki hyvin?
Souri kieltäytyy edes ajattelemasta muita liitetoimintamalleja, koska “harva kirjailija kykenee kilpailemaan kulttuurin markkinoilla yrityksen tavoin”.
Kukin yksilö, kirjailijakin, myy omaa työpanostaan täysin kuten yrityksetkin toimivat: markkinahintaan, tekee sen hyvin tai sitten ei. Jotkut tietysti elävät pelkillä yhteiskunnan tuilla, mutta ne eivät kirjailijalle riitä. Rahaa kuitenkin pitää saada, mutta ilmeisesti ilman minkäänlaista vastuuta, koska ei kirjailija sitä muka kykene ottamaan.
Kun teknologia kehittyy siten, ettei samalla työllä voikaan enää nyhtää samanlaisia tuloja kuin ennen, niin ihmisen on vain sopeuduttava. Näin on aina ollut, muidenkin ammattikuntien kohdalla. Ei siihen auta edes julkinen itkeminen siitä, kuinka asiat olivat ennen paremmin. Missään ei ole kirjoitettu, että yhteiskunnan on huolehdittava siitä, että tietty määrä kirjailijoita työllistyy aina ja ikuisesti, koska kirjailijan ammatti on pyhä instituutio.
Mutta hetkinen, ennen kuin tunteet kuumenevat liikaa, otetaanpa askel taaksepäin. Mikä on tämä kirjapiratismi, jota Souri tuntuu niin pelkäävän?
Kirjapiratismi, mikä kirjapiratismi? Maailmalla kirjat jo ovat digitaalisessa muodossa kaupan eikä piratismi vielä ole mikään mainittava ongelma. Muutaman kerran olen yrittänyt löytää kirjaa tai äänikirjaa laittomia teitä, koska sitä ei ole ollut saatavana Suomeen joko ollenkaan tai järjelliseen hintaan. Useimmiten tulos on ollut vesiperä: epävirallisen jakelun valikoima on todella huono.
Teoriani on, ettei kirjallisuus kiinnosta kriittistä massaa , joka verkossa materiaalia levittää. Tutustumalla eniten levitettyihin kirjoihin vaikka The Pirate Bayssä näkee, miten lähinnä seksuaalinen materiaali nähdään levittämisen arvoisena, eikä tätäkään sisältöä ole määrättömästi. Mutta voi tietysti olla, että paikka on kirjojen etsimiseen väärä ja niitä löytyy jostain muualta enemmän. Voidaan silti perustellusti kysyä, että tuleeko kirjapiratismista koskaan isoa ilmiötä.
Suomenkielinen kaunokirjallisuus on niin pienen piirin juttu, etten siksikään usko piratismista tulevan mitään oikeaa ongelmaa . Jotta laiton jakaminen toimisi, on oltava riittävästi ihmisiä, jotka ovat valmiita jakamaan laittomasti tai moraalin vastaisesti materiaalia tuntemattomille. Näitä ihmisiä ei pienessä maassa, jossa kaikki tuntevat toisensa, ole monta.
Suomenkielinen tietokirjallisuus sen sijaan saattaa vähitellen kuolla , mutta todellinen syy siihen on se, ettei lukijoita kohta enää ole riittävästi: yhä useammat osaavat englantia niin hyvin, ettei suomenkielinen heikko valikoima enää kiinnosta vaan tieto haetaan englanninkielisistä kirjoista ja webistä. Ne, jotka eivät englantia osaa riittävän hyvin, tulevat olemaan väliinputoajia.
Toisin kuin musiikin tapauksessa, kirjallisuuden suurkuluttajat eivät keskimäärin ole vähävaraisia teinejä vaan ihmisiä, joilla on mahdollisuus sijoittaa kymppi tai kaksi kuussa kirjoihin. He ovat valmiita maksamaan siitä, että kirjan saa vaivatta ja laadukkaana kopiona omaan käteen tai lukulaitteeseen.
Jos sähkökirjojen kysyntä lisääntyy Suomessa ja maailmalla, voi piratismi uhata sitä kahdesta pääsyystä: 1) erilaiset DRM-ratkaisut rajoittavat kuluttajien oikeuksia niin, ettei esimerkiksi kertaalleen ostettu kirja enää toimikaan uudessa laitteessa tai 2) jos hinnat pidetään keinotekoisen korkealla tasolla vaikka painokuluissa oikeasti säästetään valtavasti.
Mikäli näitä kahta epäkohtaa ei oteta huomioon jo nyt, on seurauksena tulevaisuudessa isoja ongelmia.
1. DRM uhkaa kirjan pysyvyyttä Jotta olisin valmis ostamaan digitaalisia kirjoja enemmän, minun olisi saatava jonkinlainen varmuus siitä, että ostamani materiaali on käytettävissäni myös vuosikymmenten päästä. Nyt tilanne on erittäin epävarma. Varmin veto lienee ostaa kirjansa mahdollisimman isolta pelurilta. Pikkufirma, jolla on oma lukijalaite ja kauppa, ei ole järkevä sijoituskohde, ellei sitten lue ainoastaan poisheitettävää roskakirjallisuutta.
Fyysinen kirja kestää takuulla ainakin oman eliniän. Siihen verrattuna digitaalinen aineisto on hyvin epävarma sijoituskohde, vaikka äkkiseltään voisi kuvitella juuri toisinpäin. Bitit kun voi varmuuskopioida, mutta kukaan ei valitettavasti takaa, että DRM aukeaa tulevaisuudessa. Kukaan ei edes takaa, että DRM-vapaa materiaali aukeaa silloin, mutta ainakin voin halutessani muuntaa tietoa formaatista toiseen, kun sisältöä ei ole lukittu yhteen.
Hankkimalla piraattiversion saan DRM-vapaan kirjan. Maksamalla saan vähemmän käyttökelpoisen kirjan. Miksi siis maksaisin?
2. Sähkökirjojen hinnat eivät ole kohtuulliset Amazonin kaupassa sähkökirjat maksavat noin kymmenen dollaria. Se on aivan kohtuuttomasti, kun oikeita kirjoja saa samaan hintaan. Kuluttajat eivät ole tyhmiä: he kyllä ymmärtävät, että entiset painokulut ovat nyt ylimääräistä katetta jonkun pussissa ja todennäköisesti ei ainakaan kirjailijan.
En osaa sanoa, mikä olisi kohtuullinen kustannus sähköisestä kirjasta, mutta joka tapauksessa se on vähemmän kuin kymmenen euroa. Alhaisempi hinta takaisi sen, ettei digitaalisen jakelun yleistyessäkään kiusaus piratismiin koskaan kasvaisi merkittäväksi.
Kirjapiratismi-ilmiön kehittymistä ei kannata edesauttaa, koska synnyttyään verkkoyhteisö on huomattavan voimakas ilmiö. Kun vahva yhteisö on olemassa, on aivan sama, onko toiminta laillista vai laitonta.
Digitaalisen jakelun niukat edut ja hidas siirtymä Käytännössä etu kuluttajalle sähkökirjasta on aika pieni, koska varsinkin pokkarit ovat halpoja, hyvin kevyitä ja pieniä eikä tarvetta lukuisten kirjojen mukana kantamiseen useinkaan ole pidempiä matkoja lukuun ottamatta.
Jakelun nopeus ei kirjojen tapauksessa ole kovin oleellinen , joten siitäkään ei sähkökirja kovasti hyödy.
Laitteet ovat vielä varsin alkeellisella tasolla. Kindle ja muut E Ink -teknologiaa käyttävät kilpailijat kärsivät hitaasta, varsin huonokontrastisesta ja epätarkasta mustavalkonäytöstä. iPadin perinteinen nestekidenäyttö on nopeampi, mutta myös painavampi ja monien silmille rasittavampi. Menee vielä vuosia ennen kuin laitteet ovat riittävän hyvällä tasolla ja riittävän yleisiä, jotta mitään isoa muutosta edes voi tapahtua.
Hyllytilaa sähkökirjat eivät vie , mutta kirjahylly on monen kodin oleellinen sisustuselementti eikä siten varsinaisesti rasite.
Koska ilmeistä etua ei ole, tulee siirtymästä hyvin pitkä.
Mikä on kirja? Kirja on digimaailmassa vain vanha vertauskuva, kun teoksen ei enää tarvitse rajoittua sidotun paperinipun iänikuisiin raameihin. iTunesin kappalemyynti rikkoi totutun musiikkialbumin kokonaisuutta. Kenties kirjakin alkaa muuttaa muotoaan monipuolisemmaksi teokseksi ja siten syntyy uudenlaisia markkinoita ja bisnesmalleja. Tässä muutoksessa kannattaa varmasti olla mukana. Ensimmäisiä merkkejä on jo nähtävissä:
Joka tapauksessa vanhan mallin perään itkeminen ja sen hysteerinen suojeleminen vain tekee väistämättömästä siirtymästä tuskallisemman ja mahdollisesti johtaa katastrofiin. Toimimalla viisaasti nyt voidaan pelastaa paljon vanhan järjestelmän hyviä puolia.
Olen ihmetellyt todella pitkään, miksi yhä työstämme dokumentteja ohjelmilla, jotka on suunniteltu pari vuosikymmentä sitten A4-sivuille tulostettavien dokumenttien tekemiseen ja sitten lähettelemme niitä toisillemme sähköpostitse ja kuitenkin luemme ruudulta.
Tuntuu ihan naurettavalta taistella virtuaalisten sivurajojen kanssa ruudulla, kun niillä ei oikeasti digitaalisessa maailmassa ole mitään merkitystä.
Web on keksitty ja yleistynyt jo aika kauan sitten ja olemme kaikki tottuneet lukemaan vaikka blogeja ja wikejä – ihan tavallisten verkkosivujen lisäksi. Miksi niitä ei siis yritysmaailmassa edelleenkään osata hyödyntää kunnolla?
Miksi se yhden A4:n tarjouspyyntö tai lehdistötiedote ei ollut HTML-muotoisessa sähköpostissa itsessään, linkkinä verkkosivulle tai vaikka HTML/MHTML-liitteenä, jos erillinen tiedosto käy enemmän järkeen? Miksi “tekstinkäsittelyohjelmat” eivät ole kehittyneet HTML-dokumenttien editoreiksi? Enkä nyt tarkoita mitään design-työkalua, vaan ihan perusleipätekstiä väliotsikoilla, kuvilla ja taulukoilla. HTML ja CSS kun riittävät tavallisen yksinkertaisen toimistodokumentin merkkaamiseen ja esittämiseen enemmän kuin hyvin.
Tähän ongelmaan verrattuna ei ole kovin suuri edistysaskel saada dokumentteja sähköpostista vaikka SharePointiin.
Hakukoneiden huomiointi on oikein tehtynä myös kävijöiden huomiointia. Tässä kolme vinkkiä, joilla luot parempaa sisältöä molemmille – ei mikään top-lista, mutta tärkeitä asioita kuitenkin.
1. Ajattele tietokantaa Suomenkielisiä sisältöjä ei verkossa ole edelleenkään liikaa. Siksi laadun sijaan kilpailu määrällä on usein helpompaa.
Mikäli voisit julkaista verkossa jonkin tietokannan, josta olisi potentiaalisille asiakkaillesi hyödyä, mikä se olisi? Jos tunnistat tällaisen tietokannan, hyvä! Huolehti erityisesti, että tämän sisällön hakukonenäkyvyys on kunnossa.
Tietokannan jokainen rivi kääntyy suoraan omaksi sivukseen. Mikäli tietokantasi koostuu useammasta “taulusta”, sen parempi. Tämä lisää arvokasta ristiinlinkitystä.
Tyypillinen virhe on julkaista tietokanta, mutta rajata pääsy sen sisältöön haun taakse ja lisäksi jättää pysyvät linkit yksittäisiin hakutuloksiin tekemättä. Tällaisesta tietokannasta on hyötyä vain niille, jotka tietävät sen olemassaolosta.
2. Varo syviä hierarkioita Sisällön organisointi sen tuottajan näkökulmasta on aivan eri asia kuin organisointi sen kuluttajan kannalta. Hierarkiat palvelevat vain, jos lukija jo hahmottaa koko tiedon kentän, mutta useimmiten näin ei ole – eihän tieto muuten todennäköisesti kiinnostaisi!
Esimerkiksi tuottaja tekee luokittelun sisällön lähteiden tai yrityksen organisaatiohierarkian perusteella, mitkä taas lukijaa erittäin harvoin kiinnostavat.
Mitä syvempi hierarkia, sen enemmän linkkejä on hakukoneenkin seurattava, jotta päätyisi siihen hyvään hakutulokseen. Mitä enemmän klikkauksia sen arvottomampi sivu.
Pääsivusi ovat hakukoneiden mielessä usein niitä arvokkaimpia, koska niille johtaa paljon linkkejä. Jos sisältö on kaukana niistä, hakukone päättelee, ettei sisällöllä varmaan ole paljon arvoakaan.
3. Luo sisällöntuotantoon keskinäisen välittämisen ilmapiiri Sisältöä tuotetaan valitettavan usein omissa pienissä karsinoissa naapurikarsinaan paljon katsomatta. Naapurissa saatetaan liipata asiaa läheltäkin, mutta silti linkin tekeminen jää. Yhtenäiset asiasanakäytännöt vaativat myös yhteispeliä.
Älä osta sisältöä metritavarana. Näin tehdessäsi saatat saada hyviäkin juttuja, mutta varmasti myös juttuja, jotka leijuvat omassa yksinäisyydessään internetissä ilman linkkejä ulos tai sisään. Sellainen sisältö ei kiinnosta hakukoneita.
Mittaa sisältöjen menestystä ja innosta muita tekemään sisällöistä yhdessä yhä houkuttelevampia.